Professional Documents
Culture Documents
CHAPTER-2
KKCCHHAW A
AWLLA
&
DEVELOPMENT OF THE RESEARCH
E PA
D RD RD EDEEPA
HYPOTHESES
N ESEONNA
RESEARCH
RESEARCH METHODOLO G Y CONCEPTS
CONCEPTS ANDAND
R RN E E N A SLIDE 2-1
RESEARCH
R E S E A R C H M E T H O D O LCONCEPTS
O G Y CONCEPTS
AND AND
DRR N E E N A SLIDE 2-2
experts literature
KKCCHHAW
D HSIOI N D H I I
RESEARCH
R E S E A R C H M E T H O D O LCONCEPTS
O G Y CONCEPTS
AND AND
SLIDE 2-3
Decision problems Research
DRR N E E N A
problems
DECISION PROBLEM RESEARCH PROBLEM*
1. What should be done to increase the 1. What is the awareness and purchase
D
customer base of organic products in the intention of health conscious consumers for
domestic market? organic products?
alternative?
D RD RD EDEEPA
R E S E A R C H M E T H O D O L O G Y CONCEPTS AND
RESEARCH CONCEPTS AND
DRR N E E N A SLIDE 2-4
RESEARCH
RESEARCH METHODOLO G Y CONCEPTS
CONCEPTS ANDAND
DRR N E E N A SLIDE 2-5
RESEARCH
RESEARCH METHODOLO G Y CONCEPTS
CONCEPTS ANDAND
R RN E E N A SLIDE 2-6
Unit of analysis
Independent variable
AWLLAA
Dependent variable
HAW
NSEOENNDAH ISIO N D H I I
K CH
Intervening variables
Moderating variables
RESEARCH
R E S E A R C H M E T H O D O LCONCEPTS
O G Y CONCEPTS
AND AND
DRR N E E N A SLIDE 2-7
RESEARCH
RESEARCH METHODOLO G Y CONCEPTS
CONCEPTS ANDAND
DRR N E E N A SLIDE 2-8
stated relationships
E PA
D RD RD EDEEPA
N ESEONNA
RESEARCH
RESEARCH METHODOLO G Y CONCEPTS
CONCEPTS ANDAND
D RD RD EDEEPA
E PA KKCCHHAW AWLLA
A D
DRR N E E N A
N ESEONNA D HSIOI N D H I I
RESEARCH
RESEARCH METHODOLO
CONCEPTS
G Y CONCEPTS
ANDAND
END OF CHAPTER