Garena Project

Manager Assignment

By Biswajit Paul
 01
Product Positioning
And Target Market

02 03 04
Key/Unique Selling
Growth Plan Current and Estimated
Points and major
DAU
competitors
 Product Positioning And Target Market

Customer
Esports Vs Casual Players. Esports Events Like PUBG did in India
Segmentation

Influencer Brand Champions Game

For maximum penetration
marketing Players + Followers / Fans Localization

Brand should not be seen as a PUBG Local Brands that are iconic /
replacement Collabration relevant to the younger audience
Positioning
 Key/Unique Selling Points and major
competitors

10 min battle Royale with 50

USP 1 Competition 1 PUBG
players

Great graphics which can run on

USP 2 most of the mobile devices Competition 2 COD

USP 3 Great characters to own Competition 3 Hopeless Land

USP 4 Light build size to download the Competition 4 Battle Prime

game
Growth Plan
Initiatives to take on in the next 6 months to grow Free Fire - briefly list 3-5 top initiatives

01 02 03
Introducing GvG mode
10 min PVP
weekend rumble
A Fri-Sunday event that will COD style level between 2 guild are match made and
involve collecting points to two teams, 5v5. given 48hrs to accumulate
top the leaderboard guild points. Guild with the
most points wins.
Growth Plan
Initiatives to take on in the next 6 months to grow Free Fire

01 02 03
Gifting during Social Media
Esports Events
Holiday Season Posts
Events in game based on Sponsoring / organizing Puzzle games for winning
festivals esports events to capture Diamonds. information
market share regarding upcoming events
 .60 million
Estimated
DAU 600k Daily Active Users

.75 million
Event Specific
DAU 750k Active Users

1.25 million
Target DAU
1250k Daily Active
Users

Disclaimer:- These are the estimated numbers, Actual numbers may vary.
Thank you ！