NURPUR

•Introduction
• We are a tradition that started in the
small village of Nurpur over 50 years
ago. Like it has been forever
• we still go out every morning to collect
fresh farm milk so that we continue to
bring you Nurpur’s homegrown promise
of natural freshness and purity.
• Known for the best butter in Pakistan,
Nurpur has fast become a favorite when
it comes to other dairy products as well.
• Our varied range of dairy products
gives customers the option to
autonomously decide the lifestyle they
want to live. From Nurpur UHT Milk,
Low Fat Milk, Flavored Milk, Butter and
Cheese; Nurpur has something for
everyone
The entire business philosophy of Fauji
Foods Limited revolves around a simple
goal: ensuring development, production
and wide-reaching access for the
people of Pakistan to safe, nutritious
and delicious dairy and food products.
This philosophy is ingrained in our
vision of “Transforming lives through
nourishment”.
We at Fauji Foods ensure that our food
brands not only bear the gift of health,
but also a greater one of joy.
 We spread happiness:
01 .so we can bring our wholesome goal of
spreading happiness full-circle.

We innovate:
02 we keep attempting to do the impossible with
the consistent pursuit of going the extra mile.
.

Core
We are caring:
03 .our goal is to build relationships based on
empathy and trust.

values 04
We are agile:
We consistently work on making sure that we
are the best at doing what we do.
.

We synergize:
05 we make sure to connect with key stakeholders to
ensure that we always work towards the same
greater goal: transforming lives for the better..
Product Portfolio

Nupur's product portfolio consists of

UHT Milk, pasteurized Milk, butter
juices, honey, jam and desi ghee etc.
Portfolio
Designed
Get a modern PowerPoint Presentation
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Pricing
Product Name Store Price

The objective of the Fauji Foundation is Nurpur Milk

gomart.pk Rs. 110
1ltr
to serve the interests of former service
men. Eighty percent of all our profits go Nurpur Liquid
chaseup.com.pk Rs. 92
Milk 750ml
towards the services’ medical facilities,
schools, colleges and training centers Nurpur Liquid
chaseup.com.pk Rs. 63
Milk 500ml
across Pakistan
Nurpur Liquid
chaseup.com.pk Rs. 32
Milk 250ml

Nurpur Liquid
chaseup.com.pk Rs. 134
Milk 1ltr

Nurpur Uht
mycart.pk Rs. 195
Milk 1500ml

Nurpur Uht
mycart.pk Rs. 1,560
Milk 1500ml

Nurpur Milk
myshopideas.com Rs. 144
1000 Ml
• Packaging
From single serving Eco lean pack to family pack,
all of our SKU’s offer you Nupur's traditional
trademark goodness. Impeccably fit for the entire
household, Nupur's daily dose of freshness and
purity helps you enjoy the unique taste of farm
fresh dairy. Microwave-safe packaging ensures
hassle-free and safe daily use, retaining all the
full cream richness. Nupur Original UHT Milk is
available in multiple SKU’s.

• Location
Nupur having head base on Bhalwal, Sargodha
usually targets the small villages and rural area
as compared to urban strategy of Nestle and
Olpers.
.
• Advertising
The TVC primarily inter-cuts between
stylized food shots and a model tasting
unknown creations. Shot by Stimulus
Productions under the art direction of
Fishbowl Agency, the ad was purportedly
shot in Italy and features an approach
unknown in Pakistan’s increasingly over
the top media industry
• The acquisition took place in May 2016 and the
reason why Noon Pakistan Limited gave up Nurpur
was because the company had been facing losses for
past two years before its acquisition as the corporation
was facing fierce competition from the two major
players – Nestle and Engro.
• Fauji foods wanted to diversify their business and
decided to acquire an already established company
and its offerings within it instead of launching new
products from start and because they believed that
Noon Pakistan had no negative baggage, the reason
for not enough sales was that it didn’t do sufficient
marketing to promote the product.
• It was a smart move because Fauji Foods not only
have enough capital to compete with the major
players in the market but also marketing and other
resources to which are necessary for the business.
Nurpur went through extensive rebranding, its name
changed from ‘Nurpur’ to the ‘House of Nurpur’.

Competition and
Rebranding
 NEXT PRODUCT
AREA REVAMP
Flavored milk and juices. We
already have brands in this
category, and we will revamp
and relaunch them in the first
quarter of 2017. Right now
we are aggressively
investing in our ‘revival’ and
it will take about three years
to breakeven. The way
things are panning out, we
anticipate that within five
years we will be listed
among the top dairy
companies of Pakistan.
Nature OF competition
Imitator
Nurpur is not brand
leader. They are followed
by other brands such as
Nestle and Olpers.
However, they offered
various price and variety
as compared to its
competitors. Nurpur
legacy started from last
50 years. It offers different
packaging, advertising,
pricing, and location
technique.
 Nurpur is the
Market Follower
of Nestle:

• In September 2015, Fauji Fertilizer Bin Qasim Limited (FFBL) together with
Fauji Foundation (FF), have obtained controlling interest with 51 percent
voting and 51 percent non-voting shares of the Noon Pakistan Limited.
Without a doubt, this has been the best things happened to Nurpur in its
recent history. The acquisition will be beneficial for the Company as well as
for all stakeholders.

• the Company is now going for major expansions in its operations, which
will hopefully reflect as better financial results during the next periods of
the current year. It is certain that FFBL wants to take advantage of the
production capacity of Nurpur's plant and the location of the plant in
the city of Bhalwal, District Sargodha.

• Overall NOPK had been underperforming the market because of its

recurring losses. However, following the acquisition by FFBL in September
NOPK's stock has outperformed the market quite a lot and market
seems excited about the company's future. Nurpur went through
extensive rebranding, its name changed from ‘Nurpur’ to the ‘House of
Nurpur’. Also as opposed to 3 SKU’s previously, now Nurpur has 5 SKU’s