MEDIA AND

INFORMATION
LITERACY
MS. JOANNE CRUZ
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 BOOKS, NEWSPAPER, TELEVISION, YOUTUBE,
MAGAZINES, SOCIAL NETWORK, RADIO,
MIMEOGRAPH, NEWSLETTER, CELLPHONE,
JOURNALS, FILM/MOVIE
Directions: Classify the terms above and write the terms in their corresponding columns. Do it
on a piece of paper before proceeding to the next slide.

Print Broadcast New Media

     
WHAT IS MEDIA?

- simply refers to vehicle or means of

message delivery system to carry message
to a targeted audience.

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TYPES OF MEDIA
TYPES OF MEDIA
I. PRINT MEDIA
II. BROADCAST MEDIA
III. DIGITAL MEDIA OR NEW
MEDIA
I. PRINT MEDIA
-media consisting of paper and ink,
reproduced in a printing process that is
traditionally mechanical.
 NEWSPAPER

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BOOKS

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 MAGAZINES

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 COMICS

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BROCHURES

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II. BROADCAST MEDIA
media such as radio
and television that
reach target audiences
using airwaves as the
transmission medium

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TELEVISION

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RADIO

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SATELLITES

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MOBILE PHONES

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MOVIES/FILMS

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 III. DIGITAL MEDIA/ NEW MEDIA
-contents are organized and distributed on
digital platforms .
*Digital refers to something using digits, particularly binary
digits.

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INTERNET
SOCIAL MEDIA

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COMPUTERS

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 MEDIA
CONVERGENCE
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CONVERGENCE
-means meeting at a point, it is synonymous
to the words: join, unite, intersect, merge,
connect, coincide
MEDIA CONVERGENCE
-happens when different (two or more)
media sources join together. It allows media
texts to be produced and distributed on
multiple media devices.
MEDIA CONVERGENCE USUALLY OCCURS
IN VARIOUS PLATFORMS SUCH AS:
 MEDIA CONVERGENCE IN: COMMUNICATION

PLATFORM: SOCIAL NETWORK

SPECIFIX EXAMPLES: Facebook,
Instagram, functionality of social media

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 MEDIA CONVERGENCE IN: EDUCATION
PLATFORM: LEARNING
MANAGEMENT SYSTEM
SPECIFIX EXAMPLES: GOOGLE
CLASSROOM, EDMODO

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MEDIA CONVERGENCE IN:
ADVERTISEMENT/COMMERCIAL
PLATFORM: PRODUCT
ADVERTISEMENT
SPECIFIX EXAMPLES: Digitized print
ads across different platforms
MEDIA CONVERGENCE IN: NEWS

PLATFORM: NEWS AGENCY

SPECIFIX EXAMPLES: A newspaper that
still publishes through print and have online
portal (website, apps, others) with
multimedia contents
MEDIA CONVERGENCE IN: ENTERTAINMENT
PLATFORM: MULTIMEDIA
PERSONALITY
SPECIFIX EXAMPLES: A person who has
a television show, publishes books, launches
music record, appears in movies, endorses
commercial products, peddles product line,
has a digital multimedia game, concerts,
THANK YOU FOR
LISTENING!
REFERENCES:
• https://bbamantra.com/media-types-charact
eristics/
• University, T. C. (n.d.). Media and
Information Literacy. Published by the
Commission on Higher Education, 2016.