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  • Blue Bans Marketing Checklist 1

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    This document provides a marketing checklist for Blue Bans glasses. It targets people ages 16-65, students, remote workers, and health-conscious individuals. Products include single glasses for $49.99 and class/variety packs at different price points. The plan is to sell products at trade shows and advertise on social media. An internet sales plan aims to drive traffic to the incomplete corporate website. The brand emphasizes the glasses' durability and health benefits. Risk involves relying on the supplier without quality checks. The strategic direction is to expand products, target business customers, and finalize the website.

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    This document provides a marketing checklist for Blue Bans glasses. It targets people ages 16-65, students, remote workers, and health-conscious individuals. Products include single glasses for $49.99 and class/variety packs at different price points. The plan is to sell products at trade shows and advertise on social media. An internet sales plan aims to drive traffic to the incomplete corporate website. The brand emphasizes the glasses' durability and health benefits. Risk involves relying on the supplier without quality checks. The strategic direction is to expand products, target business customers, and finalize the website.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views9 pages

    Blue Bans Marketing Checklist 1

    Uploaded by

    api-536830663
    This document provides a marketing checklist for Blue Bans glasses. It targets people ages 16-65, students, remote workers, and health-conscious individuals. Products include single glasses for $49.99 and class/variety packs at different price points. The plan is to sell products at trade shows and advertise on social media. An internet sales plan aims to drive traffic to the incomplete corporate website. The brand emphasizes the glasses' durability and health benefits. Risk involves relying on the supplier without quality checks. The strategic direction is to expand products, target business customers, and finalize the website.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Blue Bans

    Marketing Checklist #1
    November
    Target Markets:
    - People between the ages of 16-65 years old.
    - Students that are working from homes or in front of screens all day.
    - Businesses that are doing most of their business online or remote.
    - People who are concerned with their health.
    Product:
    - Single Glasses: $49.99 - Class Pack: $1399.99
    - Black on Black - 30 glasses
    - Black on Grey
    - Small Pack: $494.99
    - Black on Gold
    - 10 glasses
    - Black on Silver
    - Leopard Print ( $59.99 )
    - Variety Pack: $239.99
    - 1 pair of each glasses design
    Marketing and Advertising Plan:
    - We plan on selling many products at the trade shows and selling way more at
    the next one
    - We have made many connections now and have a feel for how the trade
    shows work
    - Products are starting to be advertised through social media and other
    platforms
    Corporate Website
    Our website is not complete yet and is still being worked on.
    Internet Sales Plan:

    - Our plan for internet sales is to get lots of sales during the trade shows
    - When finished, we will also start promoting the website where customers will
    be able to use it to buy the glasses.
    - In these next few months we intend to usher traffic to the website so we can
    get sales after the trade show and not just during the trade show.
    Brand Awareness:
    During the trade shows and on the description of our glasses we inform our
    customers that our glasses are very durable as well as the importance of these
    glasses to their health. This helps set us apart from other brands and give them an
    important reason to purchase our glasses.
    Risk:
    - Placing a lot of confidence in our supplier. We ship directly to the consumer to
    save money on shipping costs this means that we never actually see the
    product, so we can not ensure quality with every purchase.
    Strategic Direction:
    - Expand our product catalog
    - Create custom films and lenses for different daily applications.
    - Make a large bundle targeted at customers with the company credit cards
    - Try sms bumps and email follow up marketing
    - Design and Finalize website

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