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  • VIU's Marketing Mix (4Ps)

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    mayank sagar
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    VIU's marketing mix uses the 4Ps of product, price, place, and promotion. For product, they started a movie series on different topics and expanded their library by adding movies in regional languages. For price, they offer huge amounts of free content without charges for downloads and premium, ad-free versions for Rs. 99-129 per month. For place, their online streaming is available everywhere and accessible through different online devices. For promotion, they promote their huge free content through digital marketing on social platforms and print media by advertising newly launched movies available on their site.

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    VIU’s Marketing Mix (4Ps)

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    VIU's marketing mix uses the 4Ps of product, price, place, and promotion. For product, they started a movie series on different topics and expanded their library by adding movies in regional languages. For price, they offer huge amounts of free content without charges for downloads and premium, ad-free versions for Rs. 99-129 per month. For place, their online streaming is available everywhere and accessible through different online devices. For promotion, they promote their huge free content through digital marketing on social platforms and print media by advertising newly launched movies available on their site.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    134 views5 pages

    VIU's Marketing Mix (4Ps)

    Uploaded by

    mayank sagar
    VIU's marketing mix uses the 4Ps of product, price, place, and promotion. For product, they started a movie series on different topics and expanded their library by adding movies in regional languages. For price, they offer huge amounts of free content without charges for downloads and premium, ad-free versions for Rs. 99-129 per month. For place, their online streaming is available everywhere and accessible through different online devices. For promotion, they promote their huge free content through digital marketing on social platforms and print media by advertising newly launched movies available on their site.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    VIU’s Marketing Mix (4Ps)

    Product
    • Started movie series on different topics
    • Add movie in their regional languages
    • Expanding the library collection
    • Viewing instant streaming video or downloading
    Price
    • Huge Free accessible content
    • No charges for Video downloads to make it offline
    • Without any Ad interruption is available on Premium version as well
    as HD quality videos
    • Premium plan which range from Rs.99 to Rs.129 per month
    Place
    • Online streaming business hence available everywhere
    • Accessible their services through different devices online
    Promotion
    • Availablity of huge free content
    • Promote through digital marketing on different social platforms
    • Print media also promote like latest movies launched which is also
    available on streaming websites

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