Introduction

Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from Viu

International Ltd, a PCCW Group Company. Operated in a dual-revenue model comprising
subscriptions and advertising, Viu delivers content in different genres from Asia's top content
providers with local language subtitles, as well as original production series under 'Viu
Original' initiative.
Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong
Kong, India, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt,
Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South
Africa. As of June 2020 interim results, Viu had over 36 million monthly active users.

Journey so far
Viu International Ltd launched the Viu OTT video service in Hong Kong on 26 October
2015.
In January 2016, Viu announced its official launch in Singapore.
In March 2016, Viu announced its official launch in India and Malaysia.
In May 2016, Viu launches in Indonesia.
In November 2016, Viu announced its official launch in the Philippines and has achieved
four million users and over 218 million video views.
In February 2017, Viu was available in major Middle East countries including Bahrain,
Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
In May 2017, Viu announced its official launch in Thailand and has expanded to 15 markets
across Asia and the Middle East countries.
In September 2018, Viu announced its official launch in Myanmar.
In March 2019, Viu announced its official launch in South Africa.
In December 2019, Viu announced its suspension of India operations without providing a
date. As of October 2020, the service is still available in India.

Business Model
Viu, follows a freemium model. Some content is free, but there is also a large part behind a
pay wall. To access premium content (for example the latest blockbusters), users need to sign
up with a flat fee of Rs 99 per month.