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  • Creative Brief

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    mayank sagar
    20 views2 pages
    The streaming service is a Hong Kong based provider that offers ad-free content across various genres from Asia to 16 markets. Their objective is to relaunch with a new message to break into the top 5 OTT platforms and attract more of an audience.

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    The streaming service is a Hong Kong based provider that offers ad-free content across various genres from Asia to 16 markets. Their objective is to relaunch with a new message to break into the top 5 OTT platforms and attract more of an audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views2 pages

    Creative Brief

    Uploaded by

    mayank sagar
    The streaming service is a Hong Kong based provider that offers ad-free content across various genres from Asia to 16 markets. Their objective is to relaunch with a new message to break into the top 5 OTT platforms and attract more of an audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CREATIVE BRIEF

    • Background:
    i. Hong Kong based OTT video streaming provider.
    ii. Array of genres from Asia’s to content providers.
    iii. Presence across 16 markets.
    iv. Ad free experience.
    CREATIVE BRIEF
    • Objective:
    i. Relaunch- new message, get into Top 5 OTT Platforms
    ii. Win over the audience

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