Brand

Management
Global MBA Team - PGDMFC15CM

Ashwini Sakure (2019) | Benaifer Pereira (2025)

Manan Mehta (2017)| Tushar Patra (2015)
Everyone loves you until
you become the
competition.
Strategies - GlucoCrunch
• - Regional Celebrity endorsement for rural appeal
• - Adverts featuring cartoon caricatures
• - Different packaging to attract different age groups.
• - Collaboration with 'Tata' Tea
Promotional Strategies
HOW TO KEEP THE CUSTOMERS COMING BACK

• Complimentary offer - Tata tea sachet and cup bundled with pack.
• Distribution via local retailers, grocers and tea stalls.
• Target Market - 8-15 Year Olds, Working class and elderly populace.
• Joint Venture with PayTm - Cashbacks and complimentary coupons.
LEVEL LEVEL
LEVEL
LEVEL
UP
UP UP
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UP
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UP
UP LEVEL
UP
LEVEL
UP LEVEL
LEVEL

LEVEL
UP
IMPROVING THE
UP
UP
SALES LEVEL
UP
OF LUXURY CAR BRANDS DURING PANDEMIC
LEVEL LEVEL
UP UP
LEVEL LEVEL
UP UP
Strategies
• Leverage lower taxes for Electric Vehicle sales.
• BS6 for env. sustainability.
• Discount while booking online.
• Hassle free delivery to home.
• Customisation and bonus perks while online booking.
• Extended warranty - 6 months. (Festive Bonanza)
• Complimentary servicing (3 times)
Strategies
• Exclusive partnership with insurance companies for lower insurance premium.
• Buyback programs and trade-ins.
• VR events for a wholesome experience.
• Call to action marketing.
• CSR practices - need of the hour.
• Bring attention to experience, technology and design.
Airtel takes on RELIANCE Jio
Business Strategy
• Smart utilisation of Airtel Platinum program.
• Early bird - Usher in 5G.
• Small recharge packs + bonus data.
• Buy in local telecom operation to expand presence.
• Airtel Xtreme - Complimentary benefits.
• Lower price and long duration packs for Gen Z and millenials.
Strategies
• Social Media engagement + digital marketing.
• Data rollover policy - data credited to next month.
• Truly unlimited plans for calling and SMS.
• OTT platforms bundled with membership.
• Exclusive collaboration with e-retailers and AMC's.