DIRECT AND DIGITAL MARKETING

QASIM ABBAS WARRAICH 19010920-059

MARIA NOREEN 19010920-044
SHEHERBANO 19010920-056
IZZA FAIZ 19010920-056
DIRECT MARKETING

 Direct Marketing Consists of Direct Communications with Carefully Targeted Individual Consumers to Obtain an
Immediate Response
FORMS OF COMMUNICATION IN DIRECT MARKETING

 Internet marketing
 Face-to-face selling
 Direct mail
 Brochures
 Catalogs
 Flyers

 Telemarketing
 Direct-response advertising
 Television
 Radio
TRENDS LEADING TO THE GROWTH OF DIRECT MARKETING

 Consumers Lack of Time

 Increasing Number of Market Niches with Distinct Preferences
 Convenience of Ordering
 Growth of Customer Databases
 Customer Databases are an Organized Collection of Comprehensive Data About Individual Customers or Prospects
Including: Geographic, Demographic, Psychographic, and Behavioral Data
BENEFITS OF DIRECT MARKETING

 High segmentation and targeting

 segments of the audience are reached with personalized messages

  Increasing customer loyalty

 direct marketing facilitates the sales growth by letting companies communicate with their current customers in a way that the
company-client relationship is well maintained.
 Find new customers
 You can compile or purchase a database of customers who are likely to buy your product or service
DIGITAL MARKETING

 Sub-Type of direct marketing

 Conducted through interactive online computer systems, which link consumers with sellers electronically
CHANNELS FOR DIGITAL MARKETING

 Creating an Electronic Storefront

 Buy Space on a Commercial Online Service
 Open It’s Own Web Page
 Placing Advertisements Online
 Place Ads in Special Sections of Online Services
 Place Ads in Certain Internet Newsgroups
 Buy Online Ads That Pop Up While Consumers are Surfing
 Using E-Mail and Webcasting
BENEFITS OF DIGITAL MARKETING

 Both for Companies and Customers

 Convenient
 Private
 Abundance of Information
 Interactive
 Immediate
BENEFITS OF DIRECT AND DIGITAL MARKETING TO BUYERS AND SELLERS:

 For buyers , direct and digital marketing are convenient ,easy and private. They give buyers anywhere , anytime access to an
almost unlimited assortment of goods and a wealth of product and buying information.
 For sellers, direct marketing often provides a low cost ,efficient speedy alternative for reaching their markets. Today’s direct
marketers can target small groups or individual customers
BENEFITS OF DIRECT AND DIGITAL MARKETING TO BUYERS AND SELLERS:

 Because companies can interact with customers by phone or online, learn more about their needs and personalize
products and services to specific customer tastes. In turn customer can ask questions and volunteer feedback .
FORMS OF DIRECT AND DIGITAL MARKETING:

The major forms of direct and digital marketing are face to face selling , direct mail marketing , telemarketing, direct response
television marketing .In recent years , marketing tools has burst onto the marketing scene, including online marketing, social media
and mobile marketing.
 MARKETING AND INTERNET

 Much of the world’s business today is carried out over digital networks that connect people and companies
 These days, people connect digitally with information, brands, and each
other at almost any time and from almost anywhere
 The digital age has fundamentally changed customers’ idea of speed, price, product information, service, and brand interactions.
As a result, it has given marketers a whole new way to create customer value, engage customers, and build customer relationships
 ONLINE MARKETING

 Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the
Internet, including design, development, advertising and sale
 Marketing via the Internet using company websites, online ads and promotions, e-mail, online video and blogs for selling goods
and services directly to customers
 METHODS OF ONLINE MARKETING

The fast growing social media and mobile marketing approaches in separate sections are as following
 Marketing Website
 Branded Community Website
 Online Advertising
 E-mail Marketing
 Spam
 Viral Marketing
 Blogs
 MARKETING WEBSITE

 A Web site that engages consumers to move them closer to a direct purchase or other marketing outcome
 Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who
are likely to purchase the business’s services or products. More visitors means more opportunities to try to convince potential
customers to buy
 Website marketing usually means getting on the first page of search results.
 MARKETING WEBSITE

You can get on the first page of search results by:

 Putting great content on your website
 Using tips and tricks to get search engines like Google to find you better
 Social media posts
 BRAND COMMUNITY WEBSITE

 A Web site that presents brand content that engages consumers and creates customer community around a brand
 Group of people interacting with one another based on their love of a brand
 Formed on the basis of attachment to a product or brand
 It focuses on the connections between consumers 
 ONLINE ADVERTISING

 Advertising that appears while consumers are browsing online, including display ads, search-related ads, online classifieds, and
other forms
 Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering
marketing messages to attract customers
 It is the advertising which uses Internet as media to communicate.
 Examples

Blogs, Emails-spam and Email Marketing

 BENEFITS OF ONLINE ADVERTISING

 Better information

Advertiser has the capability of conveying more details with regards to the product he is selling, at a very low cost so it provides
better information
 Faster than Other mediums

Start sending out your ads the moment you sign up for the campaign, unlike other sources of advertising
 E-MAIL MARKETING

 Sending highly targeted, highly personalized, relationship-building marketing messages via e-mail
 Email marketing is promoting products through the use of email
 Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for
subscribers. Marketing emails may also seek to share a general message on the company's behalf
 Email marketing allows businesses to keep their customers informed and their marketing messages to their audience
 SPAM

 Unsolicited, unwanted commercial e-mail messages

 Spam also called junk email or bulk email can be defined as unsolicited e-mail, often of a commercial nature, sent
indiscriminately to multiple mailing lists, individuals, or newgroups

How spammers earn money

 Some spammers have a business model that lets them make money as long as people simply visit their website
 Selling validated e-mail address lists to other spammers
 Promoting their own or third-party products
 Advertising
 VIRAL MARKETING

 Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives
(such as product sales) through self-replicating viral processes
 It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
 Viral promotions may take the form of video clips, images, or even text messages. Here, you make a useful product like e-book
or software, build some humorous video or funny email and allow people to pass it on freely..
 BLOGS

 Blog is an online journal which you can update on regular basis

 A blog is an online diary, where anyone with a basic knowledge of computers can post anything, random thoughts, photos,
homework, and poetry, just to name a few–for the rest of the world to see.
 Businesses, companies and even superstar now use blogging system for huge promotion