E-CIGARETTE

BUSINESS PLAN

TEAM : 03
Sateesh Kumar
Amitabh Sen
VinayJaiswal
Manish Mishra

12/08/2021 Team-03 1
Smoking Deaths Worldwide

 Every 6.5 seconds a current or former smoker dies,

according to the World Health Organization (WHO).
 33 percent to 50 percent of all smokers are killed by
their habit.
 Smokers die on average 15 years sooner than non
smokers.

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CIGILITE Pvt. Ltd.(Company)
Vision:

To prevent smoking diseases and make a

healthy world, with sustainable growth.
Mission:

To provide alternative smoke and healthy

solution to the world and capture the 10%
of the market share of cigarette Industry in
2 Years.
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What are the benefits of e- cigarettes?
 No bad breath
 You can use this in no-smoking zone too
 No smoke is produced
 Not hazardous to health
 Gives the feel of smoking
 Cheaper compared to regular cigarettes (on a long run)
 Does not stain the teeth
 No Fire hazards caused since it does not require fire

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Product description

 The e-cigarettes is a battery- powered device that provides

same feeling like real cigarettes and also provide nicotine or
non-nicotine vaporized solution.

Components :
 Mouth piece (Cartridge)
 Heating Element (Atomizer)
 Electronic Circuit (Recharge Battery )

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Promoters:
 NGOs
 Government

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Marketing Plan
 SWOT
 Segmentation & Targeting
 4 Ps
 Distribution
 Sales Project

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SWOT Analysis

CIGILITE
CIGILITE

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The new kind of product
Health conscious Inhaler
Less competition
The attributes of the product
is as per the consumer
aspirations
Specification and taste
This factor has helped the
company to keep steady
margin of its sales volume.

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 Most the time the consumer
prefers the price of the product
first and then the quality.

 Sometimes it is very difficult

for the company to supply the
cigarettes as per the demand

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Unique product for smoking.

Word of mouth marketing.

Have lots of flavour

No competitor

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The threat of the company are
competition from international
companies
The next threat may also be the
changing habits of the consumer
Marlboro, Marlboro Lights, and
555 cigarettes. These companies
are famous at international level
and also as an imported cigarette

brand with affordable price

12/08/2021 Team-03 12
Segmentation strategy
Geographic
 Immediate geographic target is urban India
 The total targeted population is estimated at 10 Lakh ...

Demographic
 Male and Female
 Ages 25-50 this is the segment that makes up 80% of the
cigarette market

Consumer segment
 Light Users
 Medium Users
 Heavy Users

12/08/2021 Team-03 13
 4ps
Product :

 4 types Cartridges : High, Medium, Low, and Non-nicotine.

 This will encourage smokers to gradually reduce and eventually

quit smoking.

 This Vapor provides flavor and physical sensation similar to tobacco

smoke.

Price :
 First kit Cost 700/- (Charger, Battery and
cartridge)

 Each Cartridge Refill Cost100/- (30 Cigarettes)

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 4p
Pricing
 Uses a pricing strategy that best suits the
product
 Market Penetration – RE chargeable cigarette
 Market Skimming
 Hence, The strategy which was used for e –
cigarette was Market Skimming.

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Promotion mix

 Attention : attract the attention of the customer.

 Interest :- Raise customer interest by demonstrating features,
advantages, and benefits
 D- Desire :- convince customer that they want and desire the
product or service and that it will satisfy their needs.
 Action :- Lead customer towards taking action and /or
purchasing 

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Distribution
 Whole Sale Distributors
 On-line web portal

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Financial Statement
On Quarterly Basis

Online Web Portal 200000

Ware house 30000
Inventory 500000
Salaries 250000
Transportation 50000
Maintanance 20000
Events, 20000
Othe Expences 30000
Operation 50000

Advertisement
TV 200000
Radio 50000
Hoardings 75000
News paper 75000
Journals 50000
Social Networks 100000
Pop-up Ads 100000
Total 1800000

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 Thank You

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