INDIAN HOTEL COMPANY

FOR ALL
PRESENTED BY-

Devendra Rajput
Pankaj Rathor
Nirav Jadav
Vishal Vadher
Mahipal Chauhan
 INDEX
• Objective of Presentation
• History
• Introduction of IHCL
• Segmentation & Targeting
- Taj
- Vivanta by Taj
- Ginger
- Gateway
• Competitors
- Market Share
 OBJECTIVE OF PRESENTATION

• Brief knowledge about IHCL.

• How segmentation is helpful for growth &

expansion.

• Competitors of IHCL.
 HISTORY
• Incorporated on 1st April 1902 by Jamsetji Tata.

• Open its first property, The Taj Hotel Bombay on

16th December 1903.

• In 1970 launched IPO.

• In 1974, started first five star beach resort, Fort Aguada

Beach Resort, Goa.
Cont…..

• In 1980 First international step. Taj Sheba Hotel at

Yemen.

• 65% of IHCL Revenue Comes from Taj, 30% comes

from Vivanta by Taj and Gateway and 5% comes from
others.
 INTRODUCTION OF IHCL
• IHCL and its subsidiaries are collectively known as Taj
resort and palace, belonging to India's prestigious Tata
group.

• IHCL has 76 hotel (17 hotel in international), 7 palaces, 6

private island, 12 resorts and spas, spanning 52
destination in 12 countries across 5 continent employees
over 15,000.

• IHCL is also involve in airline catering, travel agency,

private jet operation, luxury yachts.

• It covers 20-25% of Indian Hotel Industry.

 STRUCTURE OF IHCL
TAJ VIVANTA BY GATEWAY GINGER
TAJ
Hotels 24 19 20 24
Rooms 4495 2363 1575 2258
Rooms Size(sq 500-600 300-400 200-300 180
ft)
Cost per 1-4 cr 60-80 lakh 40-60 lakh 10-20 lakh
room(rs)
Room earning 60 65 80 95
revenue(%)

(Business standard 20,nov. 2010)

International Geographic Coverage
International
coverage
Dubai

Maldives US

Malaysia Australia

Sri Lanka UK

Zambia Yemen

www.tajhotels.com
 SEGMENTATION
• IHCL has tried to cater each segment of class
by launching different brand by different
segment.
• It also help IHCL to serve the customer as the
progress in life.
• “I want larger share of consumer pocket” said
by Raymond Bickson CEO of IHCL.
 BUSINESS STRUCTURE
TATA GROUP

IHCL

TAJ GATEWAY GINGER

(UPPER-HIGH CLASS) (UPPER-MIDDLE CLASS) (ECONOMIC CLASS)

VIVANTA BY TAJ
TAJ PALACE & RESORTS (MIDDLE HIGH CLASS
(www.tajhotels.com)
 TAJ RESORT AND PALACES

• TAJ, Ahmedabad
 THE TAJ GROUP OF HOTELS
SEGMENTATION & TARGETING

UPPER HIGH CLASS & FORIGN TOURIST

TAJ LUXURY TAJ BUSINESS TAJ LEISURE

HOTELS : HOTELS: HOTELS:

TAJ PALACE, TAJ PRESIDENT, TAJ BEACH

TAJ MAHAL, TAJ RESIDENCY, RESORT,
TAJ BENGAL, TAJ CONNEMARA, TAJ CULTURAL
TAJ WEST END TAJ BLUE CENTRE,
DIAMOND TAJ GARDEN
 OFFER FINEST RETREATS
STANDARD OF  OFFER
HOSPITALITY & MULTI – CUISINE  LOCATED AT
SERVICE RESTAURANTS & BEACH RESORTS,
BEST BUSINESS PALACES, PILGRIM
FACILITIES CENTRES
 VIVANTA BY TAJ

• Goa, India
THE VIVANTA BY TAJ SEGMENTATION &
TARGETING

MIDDLE HIGH CLASS

LUXURY
BUSINESS
HOTELS
HOTELS
 OFFER
 OFFER FINEST MULTI – CUISINE
STANDARD OF RESTAURANTS &
HOSPITALITY & BEST BUSINESS
It is 15-20% FACILITIES
SERVICE,JIVA SPA
cheaper than
Taj
 GATEWAY

Vijay Wada, India Agra, India

THE GATEWAY SEGMENTATION &
TARGETING

UPPER-MIDDLE CLASS

RESIDENTIAL
HOTELS

 OFFER FINEST It is 15-20%

STANDARD OF cheaper than
HOSPITALITY & Vivanta by Taj
SERVICE
 GINGER

• Ahmedabad, India
THE GINGER SEGMENTATION &
TARGETING

ECONOMIC CLASS

RESIDENTIAL
& HOTELS

 OFFER STANDARD
OF HOSPITALITY &
SERVICE
 Domestic Competitors

OBEROI HOTELS, MUMBAI ITC HOTEL, MUMBAI

 Other Domestic Competitors

• Bharat Hotel

• Leela Hotel

• Asian (Haytt)
 International Competitors

MARRIOTT HOTEL AHMEDABAD STARWOOD, MUMBAI

 MARKET SHARES
MARKET SHARES OF INDIAN HOTEL INDUSTY

22%
IHCL
33% EIH(OBEROI)
LEELA HOTEL
ITC
ASIAN(HAYTT)
12%
BHARAT HOTEL
OTHERS
4%
8%
7%
14%
 THANK
YOU