PRINCIPLES OF ART

DESIGN & DESIGN

LIBOON, VINCENT
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PROPORTION
Proportion is the combination of all the
parts (size, amount, or number) which
always related to each other to make the
proper design. Also, proportion is the art
which shows pleasing relationship
between a whole and its parts and
between the parts themselves.

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PROPORTION
A Greek standard for three-
dimensional objects or solids is the
ratio, 5:7:11, which is especially used in
buildings and in determining the
proportion of margins for framed
pictures.

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3 ASPECTS OF PROPORTION

PROPORTION IN THE GROUPING OF OBJECTS

PROPORTION IN SPACE DIVISIONS

PROPORTION IN SCALES

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EMPHASIZE
It is one more principle that catches
the viewer’s attention. Usually, the
designer will make one area stand out
by contrasting it with other areas.
Emphasis can also be used to reduce
the impact of certain information. The
areas that can be different in size,
color, texture, shape, etc.
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METHODS OF EMPHASIZING OBJECTS
• BY ARRANGEMENT OR GROUPING OF OBJECTS
• An orderly group of things considered as a unit.
• Should be located at the center and should be the
biggest and brightest in colors.

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METHODS OF EMPHASIZING OBJECTS
• BY DECORATION
• An object or an act intended to increase the beauty of a
person, room, etc.
• Something nice that you put on or in something else to
make it look more attractive.

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METHODS OF EMPHASIZING OBJECTS
• BY COLOR CONTRAST
• It depends on how high the saturation
is. With less saturation, the tonal
contrast becomes noticeable. With
more saturation, the color contrast
takes over.

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MOVEMENT
• Movement is the visual flow of
your Design. It's the path that you
intend your viewer's eye to
follow. You can create this by
purposefully placing art elements
in a way that creates a path for
the eye to follow

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MOVEMENT IN ARCHITECTURE

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PATTERN
• The uniform repetition of any of
the elements of art or any
combination thereof.
• In design, the pattern is
important as it is the repeating
of an object or symbol all over
the work of art. In user interface
design, the pattern is a simple
means to maintain consistency
through repetition, either
visually or conceptually.

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 UNITY AND VARIETY – 2 TYPES OF FR
HARMONY
•UNITY
•Unity occurs when all the parts of a
design or composition are related by
one idea.
•A unified design has consistency of
style

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 UNITY AND VARIETY – 2 TYPES OF FR
HARMONY
•VARIETY
•When multiple elements of design are
used to add interest to a design.
• Variety can be created using different
elements and materials, as long as they
are compatible to each other.

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NOVELTY OR NEWNESS

•A new style of dress appears

more attractive and interesting
than ordinary design. Novelty
provides the best opportunity for
developing one’s ability.

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UTILITY, ADAPTABILITY, OR FUNCTION
• A work of art must not only
possess beauty but also utility.
The object must be adaptable to
the purpose for which it is made.

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CONTRAST
This art principle is synonymous to opposition or contradiction. It has some relationships
with balance and emphasis. Two contrasting lines or colors may balance each other. The
center of interest in a composition is in contrast with the subordinating parts in the
same composition.

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RULE OF THIRDS

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DESIGN THANK YOU!