LOGOS

REDESIGNED
HINDUSTAN UNILEVER LIMITED
• Type Public
• Founded 1933
• Headquarters Mumbai, India
• Key people Harish Manwani Chairman
Douglas Baillie, CEO
• Industry Fast moving consumer goods
• Products Home and personal care , food and
beverages
HUL,INDIA
• India's largest fast moving consumer goods
company (FMCG), touching the lives of two out
of three Indians with over 20 distinct categories
in home & personal care products and food &
beverages.
• HUL is also one of the country's largest
exporters; it has been recognized as a Golden
Super Star Trading House by the Government of
India.
Why was the need for new logo ?
• Ineffectiveness of old logo to communicate mission
of the company.
• HUL has lot of successful brands under its kitty like
Lifebuoy, Lux, Brooke Bond Tea, Lipton, Annapurna
Salt, Pepsodent, Closeup, Vaseline, Clinic Plus .
• HUL has separate brands and all the brands are
powerful in Indian market. So there was a great need
to associate all the brands under one roof.
• The new logo is a symbolic of the company’s mission
“Adding Vitality to life.
 Context of New logo
Color Based Shape Based
• Liveliness • Unity , United
• Sky,Water,Air • U – The Customer
• Healthy • Nature
• Enhance • Modern
• Depth • Openness
• Youth • International
• Modern • Dynamic
 Outcome Corporate Mission
based on new logo
• Products to touch every aspect of life for
everyone.
• Eco friendly products
• Diversified , yet focused on quality
• U – The Customer Centricity
• From Hindustan to World
• Dynamic , Hindustan
• Unilever , yet Hindustan
 GODREJ Ltd

• Type Consumer Products Conglomerate

• Founded 1897
• Headquarters Mumbai, India
• Key people Chairman Adi Godrej
• Industry Fast moving consumer goods
• Products Locks, soaps, mosquito repellent, furniture, food and real
estate
Old vs. new

• Added colours only

•Founders signature • Citrus green, aqua blue and
•Red in colour ruby red
•Since its incorporation • Since mid 2008
Y change???
• Indian consumer now has a more demanding
and youthful mindset
• A study by their branding partner, Interbrand,
revealed that even though Godrej is an trusted,
accepted and reliable brand, it was not perceived
to be in tune with the youth.
VIDEOCON Ltd.
Type Consumer electronics
Founded 1987
Headquarters Mumbai, India
Key people Chairman Venugopal
Nandlal Dhoot
Products Televisions, refrigerators,
lcd’s, washing machines, etc
“Experience change”
• Position itself as a younger, fresher, eco-friendly
and a ‘with-it’ brand
• The new ‘V’ is a more fluid version of the
erstwhile logo
• Comprises two green lava-like shapes & give life
to the two parts of the logo
• The colour green is symbolic to the company’s
ecology drive’
‘Chouw’ and ‘Mouw’