AIM: To study one success story

of an Indian Entrepreneur

Aashima Negi

Fashion Communication

Semester 7
ARDESHIR GODREJ (1868 – 1936)
Adi Godrej was born on 3 April, 1942 in Mumbai. He is an Indian industrialist and
the present Chairman of the Godrej Group, which includes many Indian companies.
Adi Godrej hails from a business family. His father was Mr Burjorji Godrej who was a
successful businessman.
CAREER
The Godrej Group was started more than a century ago and since
then it manufactured locks and vegetable based soaps which
displaced many foreign brands.

The Godrej Group continued to function with an inflexible style of

management which it followed under the controlled era of British
rule, even after India's independence. Hence when Adi Godrej joined
the group, he faced the challenge of modernizing the management
structures and making them more flexible and systematic.

• Adi instilled new business processes at a time when companies

perceived “change” to be disruptive and threatening.
• He created an emotional connect of both his personal and the
group's brand image with people by maintaining traditional
middle class core values have remained middle class.
• From the beginning, Adi as a businessman was very tech-savvy
took special interest in technology adoption which benefited his
business.
SOCIAL ACTIVITIES
• It has built schools, dispensaries and a residential complex for
their employees and their families.
• It has also established many Trusts and Foundations which
invest in education, health care and upliftment of the
underprivileged.
• It has built many green environs, nurseries and gardens which
show its love for nature.
• It is an active donor to the World Wildlife Fund in India and
has also developed a green business campus in Vikhroli,
Mumbai.
 ACHIEVEMENTS

Adi Godrej is considered to be one of the top business icons of the Indian Industry as the Chairman of
Godrej Group. His other achievements are:
• He is the Chairman of The Board of Trustees of the Dadabhai Naoroji Memorial Prize Fund.
• He is a recipient of several awards including the prestigious Rajiv Gandhi Award 2002.
• A former Chairman and President of the “Solvent Extractors’ Association of India”, the “Compound
Livestock Feeds Manufacturers' Association”, the “Indo-American Society of the Indian Soap & Toiletries
Makers’ Association”, the “Central Organization for Oil Industry and Trade”.
• A member of the Governing Board of the “National Council of the Confederation of Indian Industry”.
He has also actively participated in imparting management education as:
• A former Chairman of the Governing Council of the “Narsee Monjee Institute of Management Studies”.
Adi Godrej has been a successful entrepreneur and his persistent efforts
led to the to the restructuring of many company policies for meeting
challenges of globalisation and liberalization.
THANK YOU