Godrej Consumer Products

 History
 Godrej Consumer Products is an Indian Consumer Goods Company and
have presence in 90+ countries.

 It has large shares of the market for insecticides, housewares, soap and hair
care products in India.

 The Godrej Group was founded in the 1890s by the grandfather and
great-uncle of Adi Godrej, the current chairman of both the group and GCPL.

 The Group entered the soap business in the 1910s , raising the brands profile by offering products made
without animal fat in consideration of India’s many vegetarians.

 In 2001, Godrej Soaps the group’s core unit, was split into two entities, one of which is GCPL.

 GCPL is working to expand overseas, particularly in Asia, Africa and Latin America.
 It bought a major Indonesian household insecticides company in 2010.

 It has also bought a number of African companies and is planning to purchase a South African baldness
treatment company, possibly by the end of 2015.

 The group's main subsidiaries and the founding family together hold more than 60% of GCPL shares.
Business Verticals
• Appliances

For over 60 years, Godrej Appliances has been building relevant

and innovative lifestyle products that are designed, engineered and
adapted to how millions of Indians live.

• Furniture, Furnishing & Fittings

With leading brands like Interio & Script, Godrej fuses its
understanding of consumer lifestyles and ergonomics, wellness
and sustainable practices to create experiences for their customers.
• Aerospace and Defence
Godrej is a global Tier One maker of precision components,
assemblies and systems for the space, aviation and defence
sectors with extensive design, engineering and manufacturing
capabilities.

• Locks & Security Solutions

From mechanical locks to technology-led integrated
digital security systems, Godrej has secured and
safeguard homes, offices and institutions for over a
century.
 Brands
 GCPL half of its revenue comes from international business.

 Godrej’s Chavi is the first soap in the world to be made without animal fat.

 Godrej Consumer Product shares are listed in NSE & BSE.

• Hair Care
• Home Care

• Personal Care
Key
Developments
• A two pronged approach to innovation: democratisation and creating new vectors of growth.
• Leveraging our cross functional RIDE (Research & Development + Innovation + Design + Expertise)
structure.
• Investments in design, technology and skills.
• Building a global partnerships.
• Fostering a culture of innovation.
 Revenue of Godrej Consumer Limited
 Profit of Godrej Consumer Limited
Conclusion

 We can say that the Godrej as a group had been built as an Empire and is now seeking itself to be
established as an industrial brand.

 The brand has been steadily and successfully grown in domestic and international market. Groups twenty
percent revenue is generated from overseas market.

 Thus, like Tata and Reliance Godrej had been able to establish internationally.
Thank You
-Ankit Kumar
-Shivam Raj
-Juli Yadav
-Nibha Kumari