Godrej

Brand element
Godrej is an age-old brand in India; it’s one-hundred-year existence is a precedent of iron
clad character in the minds of its loyal consumers. However, the advent of new technology
and competitors has diminished Godrej’s market position. Hence, they have undertaken an
enormous marketing scheme to gain younger consumers and retain their old ones. 
Meaningful or Image
As a Group, we constantly make efforts to contribute meaningfully to the communities that
we are a part of. Approximately 23 per cent of the promoter holding in the Godrej Group is
held in trusts that invest in the environment, health and education. Our portfolio of brands
includes many household favourites and we are constantly innovating and looking for new and
exciting ways to delight our consumers.

Today, we rank among the largest household insecticide and hair care players in emerging
markets. In household insecticides, we are the leader in India, the second largest player in
Indonesia and are now expanding our footprint in Africa.
1. Godrej has a broad product portfolio and outstanding reputation.
2. Merger of Sara Lee has benefitted its global image.
3. Record revenues and increasing market share.
4. Lack of capital constraints (availability of large free cash flow).
5. Great brands, strong distribution, innovative capabilities.
6. Godrej sells many products through the same Fast-Moving Consumer Goods (FMCG)
sector.
7. Godrej has strong domestic loyalty towards its brands.
Memorable
It's simple, yet memorable." Godrej protect, a range of hand hygiene products
from Godrej Consumer Products Limited, is known for its cheerful and refreshing
personality. In a category driven by fear psychosis, Godrej protect is working towards
carving a niche positioning for itself. This latest effort falls under their "Meet the family 
Established in 1897 by Ardeshir Godrej, the logo has been there since last 116 year the
Godrej— then considered a major engineering and consumer products brand—used its name
as a logo in a regular signature style. Initially, the colour for the logo was ‘blue’ that changed
to ‘red’. And recently, in 2008, a three-colour pattern was used to fill the Godrej signature.
The objective behind the colour use was to create a funky image in order to connect with
youth of India. However, looking from design point of view, the calligraphic identity of
Godrej reminds one of the trustworthy locks and cupboards of Godrej (the first product range
of Godrej that helped establish the brand.
Protectability
We love doctors because they protect us. But because there are so few of them and so many
of us, they are busy all the time. So, we thought of a way to save them from strained eyes and
overworked minds. We call it 'protect'.
At Godrej protect, we make the stuff that keeps you healthy and protected. Such as, an
alcohol-free sanitizer that lasts 8 long hours, a fun handwash foam for your kids and
handwashes that show germs the door.

All this comes with amazing fragrances and in delightful bottles that are totally and
completely recyclable! So, say bye to tired doctors and
hello to good health!
Technology is profoundly changing the human experience. Life today is faster and smarter,
mirroring the technology that drives the change. At Godrej Locking Solutions and Systems,
technology is the essence of who we are. Inspiring greater innovation and a deeper embrace
of future possibilities, right now.
The main protective features of Godrej are as follows: -
1. Maximum security with easy-to-use fingerprint ID
2. If the safety button is switched on, the lock can't be opened from outside by either
RFID or password. Only mechanical key override is possible.
3. Adjustable volume with mute function for silent operation.
4. A beep sound alerts you in advance to replace the battery
5. The lock is compatible with remote and video door phone for ease of operation.
6. Eliminates the hassle of manually locking the door
7. Automatically unlocks the door in case of a fire.

Adaptability
Godrej offering contemporary furniture & decor accessories across mass premium, FMCG
product etc for urban markets in India. Urban home living today, throws up a new set of
challenges via changing social behaviour, space availability, family structures, aspirations
and global exposure to design and lifestyle. The core brand idea builds on this premise and
extends it to tap into contemporary India’s active pursuit of and openness to change. Urban
India as we know it, is changing—with people trying to find more meaning and relevance in
everything they do, from food to fashion, work & mobility. This is the time of new living.
Godrej Interio has a whole array of Home furniture as well as Institutional furniture ranging
from bedroom sets, dining sets, kitchens, kids’ furniture, desks, seating systems, open plan
office systems, storage systems, shipyards, defence, etc. Our products have been certified by
India’s leading medical fraternity as being ergonomically and scientifically designed.
Mr C. Narasimhan has widely discussed India’s Manufacturing sector in his book titled
“Made in India for Make in India: Indian Production System” Just have a glance on the
foreword given by Jamshyd N. Godrej, Managing director of Godrej & Boyce. It gives a clear
idea about Adoptability and Adaptability of Indians.

Sustainability
Sustainability is an integral part of our DNA at Godrej Properties and we will continue our
endeavour to set new benchmarks in delivering environment friendly projects across the
country. Prime Minister Narendra Modi, planting a tree at the Godrej Garden City in Ahmedabad,
supporting Godrej Properties' initiative to build greener townships. Godrej Garden City, Ahmedabad,
is the largest township in India to be certified at the Platinum level by the Indian Green Building
Council.

The CII-Sohrabji Godrej Green Business Centre was conceived by Godrej and the
Confederation of Indian Industry in partnership with the Andhra Pradesh Government. The
Green Business Centre is the first building in the world to receive the Platinum LEED award,
making it one of the most environmentally advanced buildings in the world.

The Green Building is a symbol of Environmental Sustainability. For Environmental

Sustainability, one must adapt a holistic approach whilst constructing a building and also
ensure that this approach is integrated in its subsequent operation. Also, of optimum
importance is Safety during Construction and post Occupancy. A Green building and a
conventional building would visually not look very different, but the difference really lies in
the design, the construction and operational aspects.