z

Name not yet final

Agree Market
an Online P2P, B2P marketplace for Agricultural demands
such as Marketing and Sales (Online marketplace/Auction
Market) Logistics and Storage (Online Booking of
Warehouse) and Financing (Warehouse Receipt Financing).
Bridging the supply side and demand side in Agricultural
Sector promoting inclusive growth, efficient supply chain
and financial inclusion.
Business Model Canvas -
 Key Partners
z  Online Market Place Platform
 Farming Community.
 Small/Medium scale farmers.
 Urban farming/growers
 Aquaponics farming
community.
 Large Wholesale and retail
institution.
 Private Individuals
 Investors ( For warehouse
receipt Financing.)
 Impact fund managers
 Government Agencies such as
Department of Trade and
Industries (DTI),
Department of Agriculture
(DA), National Economic
Development Authority
(NEDA)
 Key Activities
 Bridging Small/Medium scale
farmers to large/retail
institution, eliminating trade
barriers.
 Delivery of goods sold at the
marketplace.
 Online Reservation of
warehouse for storage of
goods in Metro Manila or
Mega city around the
Philippines.
 Online Market Place for
Warehouse receipt
discounting.
 Key Resources
 Data, Demographics/Mapping
of Farmers/farming
Community (Region 4a
Calabarzon and Central Luzon,
Warehouses around the
outskirts of Metro Manila.
 Online Platform/Mobile app.
Digital Marketing team/ Tech
Team.
 Operations Team consist of 2
 Value Propositions  Customer  Customer Segments
 Relationships
Agree Market an
for Agricultural Products,  Small/Medium scale Farmers
Online P2P, B2P online reservation for around the outskirt of
marketplace for storage, Auction Place for National Capital Region
Agricultural warehouse receipt ( Rizal. Cavite,Bulacan,
demands such as (Financing). Laguna, Batangas, Pampang.)
 Logistics for delivery of
Marketing and perishable goods.
 Consumers (Individual)
 SME’s engaged in the
Sales (Online consumer sector.
marketplace/Aucti  Wholesale and retail
on Market)
 Channels
institution. (Ex. Savemore…)
Logistics and  Hotels, Restaurants, and
Storage (Online  Online Platform other company engaged in the
Booking of  Mobile Application food industry.
Warehouse) and
 Social Media  Investors
Personal Visitation and
Financing

Verification (KYC process.)
(Warehouse
Receipt Financing).
Bridging the supply
side and demand
side in Agricultural
Sector promoting
inclusive growth,
efficient supply
chain and financial
inclusion.
 z
Agree Market
• Wholesale/ Retail Institution
• Large consumers ( Hotels,
Restaurants.)
• SME’s engaged in the food • Small/Medium scale
industry. farmers, Urban growers,
• Private Individuals Online Mushroom growers,
Market and Aquaponics/Hydroponics
Logistics
growers and Organic
farmers.
• Farmers who seeks Warehouse
storage in Metro Online • Warehouse owners
Manila specially booking around Metro Manila
farmers from northern Warehouse
or southern part of Receipts
Financing
Luzon. (Auction
• Financial Institution such as Market) • Farmers
banks, rural banks, Fund (lendee)
Managers, High network
individuals. (Lender)
 z

Mission
Realizing the full potential of Agritech, bridging the demand side and
supply side through innovative ideas and technology. Improving the
Quality of life of farmers across developing Asian Countries..

Vision
A Food Secured economy through Agritech.
To lead a new era of Agricultural Productivity, Sustainability and Inclusive growth.

Demand, and we’ll supply…….

z
As an Online Market Place
Platform

 Allows Small/Medium scale farmers to sell their products

online. (Farmers from Calabarzon and Central Luzon.)
 The demand/supply of products dictates the Price.

 Online Auction Market for High value crops (Abaca,

Banana, Cacao, Calamansi, Cassava, Coconut, Coffee,
Corn, Mango, Oil palm, Onion, Pineapple, Rice, Rubber,
Seaweeds, sugar, and temperate vegetables.)

 The Online Market place is consists two divisions. The

Sell side (Supply) which is the farmers and the buy side
(Demand) consists of Buyer of the products.
z
The Supply Side

 Composed of Small/Medium scale farmers at the outskirts of Metro Manila. Can be

Mushroom growers, Urban Farmer (Hydroponics, Aquaponics) , Organic Farmers.

 To access the Mobile app/platform, online registration, Undergo Know-your-

customer process (KYC). Submit document as an evidence of existence,
Photograph of farmland. Next, On-boarding Process, a representative will visit the
Farmers land, conduct due diligence of proving the truthfulness of the documents
submitted and they will be educated on how this application will help them market
their products and improved production and innovation.

 The price of the product will widely depends on the established retail price of DTI or
any government agency.

 Auction Market for High Value Crops such as abaca, banana, cacao, calamansi,
cassava, coconut, coffee, corn, mango, oil palm, onion, pineapple, rice, rubber,
seaweeds, sugar, and temperate vegetables.

 Every deals completed by the seller will be subjected to a deduction for transaction
fee (2-3%). Logistics fee (optional for the buyer of the products, this comprises the
calculation of fuel costs based on the location of the supplier.)
z
The Buy Side

 Composed of Wholesale and retail consumers. Wholesale

will be Institutions engaged in the food industry,
restaurants, hotels and SME’s in the food industry. Retail
consumers are private individuals who want to shop online
decreasing the need to visit a physical place for
convenience and to save time.

 Buyers, online registration process, and online documents

like scanned copy of Valid ID’s, completion of KYC form
for Retail buyers and for Whole consumers additional
documents like Business permit.

 Possible imposition of referral fee for every bulk

transactions.

 Subscriptions
z
Logistics

 Every completed transaction will be charged of

Freight and forwarding fee.
 Comprises the calculation of fuel and labor cost
based on the location of the supplier.

 Buyers can disregard this, if he/she is willing

and able to go the farmers location to get the
product.
 Can be outsource.
z
Online Booking for Warehouses around
Metro Manila for Agriculture products.

 Works like Airbnb but offers warehouses accommodation for agricultural

products that are transported from different neighboring regions in Luzon.
 Owners of the warehouses, can upload pictures of their warehouse, key
features, map.
 First they must register, To access the Mobile app/platform, online
registration, Undergo Know-your-customer process (KYC). Submit
document as an evidence of existence, Photograph of Warehouse and
key features. Next, On-boarding Process, a representative will visit the
Farmers land, conduct due diligence of proving the truthfulness of the
documents submitted and they will be educated on how this application
will help them earn profit.
 Every completed transaction will be subject of deduction for the
transaction fee.
 Partnership with Warehouses.
Warehouse Receipt Discounting
Facility.
z

 A Commodity backed finance, it is also considered as secured lending.

 Warehouse receipt financing is a form of secured lending in which the bank

advances funds against inventory goods that are being stored in a warehouse and
that have been assigned to the lender. A warehouse receipt is a document provided
by the warehouse operator, acknowledging receipt of produce or goods in the stated
quality, quantity and other parameters. It also states the name of the depositor of the
produce and the location of the warehouse.

  A farmer delivers produce to an approved warehouse where the warehouse operator

issues a warehouse receipt acknowledging receipt of the produce in a stated quality
and quantity. The farmer will take the issued warehouse receipt to the lender to get
financing against it as collateral. The lender usually discounts it up to 70 per cent of
the market value of the produce taking into account the various risks that surround
commodity trade. With this, the farmer forfeits ownership of the stored produce and
pledges it to the lender. Forfeited products will be marketed to the online market
place tagged as bargained.

 This system has the potential to improve the supply of rural finance by directly
easing collateral constraints and enhancing the risk profile of farmers by fostering
output which in turn lead to high incomes for the farmers.
z
Warehouse Receipt Discounting
Facility.

 Partner with warehouses for the facility.

 Apply risk mitigation initiatives. Like Strengthen due

diligence on the KYC process on the Lendee side
(Farmers). Ensure marketability of the product
stored in warehouses to ensure the perishable
goods are in well conditions when sold and faster
investment cycle.

 Incase of default of the Lendee the warehouse will

take ownership of the product and will sell this in the
market place.
z
For References:

 http://www.ifpri.org/topic/food-security

 https://www.newtimes.co.rw/section/read/206189

 https://smart.com.ph/About/newsroom/full-news/2015/02/25/2015-win
ning-app-enables-farmers-to-sell-products-online

 https://www.philstar.com/business/agriculture/2017/01/01/1658502/w
arehouse-receipt-game-changer-agri-finance

 http://documents.worldbank.org/curated/en/619781498850171182/P1
62945-06-30-2017-1498850170464.docx

 http://www.fao.org/3/a-i3339e.pdf

 https://ruralfoodsecurity.wordpress.com/background/warehouse-recei
pts/

 https://dirp3.pids.gov.ph/websitecms/CDN/PUBLICATIONS/pidsdps1
645

 https://news.mb.com.ph/2019/02/02/upgrade-of-107-year-old-wareho
use-act-to-provide-agriculture-with-more-financial-tools/

 https://news.mb.com.ph/2019/03/05/gatchalian-files-bill-seeking-to-ov
erhaul-warehouse-receipts-system/
z
For References:

 http://www.bworldonline.com/content.php?section=
Economy&title=the-agriculture-potential-agri-value-c
hain-financing&id=148645

 http://www.sgv.ph/the-agriculture-potential-agri-valu
e-chain-financing-by-christian-g-lauron-and-ruben-d
-simon-jr-july-24-2017/

 http://agris.fao.org/agris-search/search.do?recordID
=PH2009001446

 https://www.philstar.com/opinion/2018/06/18/18255
42/agriculture-dying-philippines

 https://www.bworldonline.com/credit-gap-in-agricult