A SURVEY TO GUAGE THE SENTIMENTS OF

WHOLESALERS :
ELECTRICAL TOOLS / APPLIANCES MARKET
IN VARANASI

Under the mentorship of:

SUBMITTED BY
:- DEEPAK GUPTA
Mr. AMITABH PANDEY
ROLL NO. :- PG/25/028
(Assistant professor)
 INTRODUCTION
This study provides a attitude or opinion of the wholesaler that is
often caused or influenced by emotions. The sentiment
indicator refers to a graphical or numerical indicator designed to
show how a group feels about the market or economy. To analyse
trends, assets, and the economy from a perspective of the
participants involved, instead of just looking the asset, trend or
economy itself.
An wholesaler play a huge and fundamental role in the process of
getting manufactured products in the hand of retailers/ customers.
A Wholesaler catalogue can consist of a wide range of products
and brands that are usually available in large bulk quantities.
 OBJECTIVES
 To assess the near term and long-term attitudes of wholesaler towards
business climate.
 To assess the near term and long-term attitudes of wholesaler towards
personal finance.
 To judge the wholesaler level of optimistic and pessimistic.
 To assess the confidence of wholesaler in the economic policy of the
government.
 To assess the wholesaler investment intension in near term and long-
term.
 To assess the wholesaler outlook for the prices in the near term and
long-term.
RESEARCH METHODOLOGY
METHODS TECHNIQUES

UNIVERSE ALL THE ELECTRICAL TOOLS /

APPLIANCES WHOLESALER OF
VARANASI
SAMPLE SIZE 50

SAMPLING TECHNIQUE CONVENIENCE SAMPLING

SAMPLE UNIT WHOLESALER OF ELECTERICAL

TOOLS/APPLIANCES

STATISTICAL TOOLS PERCENTAGE VARIANCE ,

CORRELATION ANALYSIS ,
RELIABILITY TESTING
RESEARCH METHODOLOGY
STATISTICAL SOFTWARE SPSS ( STATISTICAL PACKAGE FOR
THE SOCIAL SCIENCES)
DATA COLLECTION SAMPLE SURVEY

DATA COLLECTION TOOL STRUCTURED QUESTIONNAIRE

DATA REPRESENTATION TOOLS BAR DIAGRAM , PIE CHARTS

TYPE OF RESEARCH DESCRIPTIVE RESEARCH

TYPE OF DATA PRIMARY DATA

DURATION OF STUDY FROM 19th OCTOBER TO 20th

FEBRUARY
AREA OF STUDY VARANASI ( U.P)
DATAINTERPRETATION
DATA INTERPRETATION
Q1- We're interested in how people are going to get along financially these days. Can you say
you (and your family living there) are better off or worse off financially than you were a year
ago?
MUCH BETTER
NOW How people are going to get along financially these days ?
SOME WHAT 6%
   
WORSE Cumulative
22%
Frequency Percent Valid Percent Percent
Valid MUCH BETTER NOW
3 5.9 6.0 6.0

SOME WHAT BETTER

SOME WHAT 19 37.3 38.0 44.0
BETTER
38%
SAME 17 33.3 34.0 78.0
SOME WHAT WORSE
11 21.6 22.0 100.0

SAME Total 50 98.0 100.0  

34%
Missing System 0 0   
Total 50 100.0    

DATA INTERPRETATION
According to the above analysis majority of the wholesalers 38% was in some what better financial condition and 34%
wholesalers have no change in their financial condition and 6 % are in much better financial condition and 22% in the
worse financial condition.
2-Thinking back five years, can you agree that you (and your family living there) are
better off or worse off financially now than you were five years ago?
can you agree on the financial position now than you were five year ago?
MUCH BETTER NOW    
SOME WHAT WORSE 6% Cumulative  
14% Frequency Percent Valid Percent Percent
Valid MUCH BETTER NOW
3 5.9 6.0 6.0  

SOME WHAT
BETTER 20 39.2 40.0 46.0  

SAME 20 39.2 40.0 86.0  

SOME WHAT BETTER
40% SOME WHAT WORSE
7 13.7 14.0 100.0  

Total 50 98.0 100.0    

SAME
40%
Missing 0 0.0      
Total 50 100.0      

DATA INTERPRETATION
According to the above analysis five years back wholesalers was some what better from the present days as 40% had no
change in their financial conditions and almost 14% was in worse financial condition.
3- So five years from now, do you believe that you (so your family living there) will be
better off financially, worse off, or just about the same as they are now?
From now do you believe that your financial position is better or worse after 5 years?
MUCH BETTER
SOME WHAT NOW    
WORSE 6% Cumulative
14% Frequency Percent Valid Percent Percent
Valid MUCH BETTER
NOW 3 5.9 6.0 6.0

SOME WHAT
BETTER 25 49.0 50.0 56.0

SAME 15 29.4 30.0 86.0

SAME SOME WHAT

30% SOME WHAT WORSE 7 13.7 14.0 100.0
BETTER
50%
Total 50 98.0 100.0  
Missing System 0 0.0    

Total 50 100.0    

DATA INTERPRETATION
According to the above analysis majority of the 50% wholesalers think that in future their will be better conditions for them
and 30 % wholesales says no change in financial condition and 6% wholesales says their will be best conditions and 14 %
says the some what worse condition.
4 - Now, looking ahead — do you think that a year from now you (and your family living there) are
going to be better off financially, or worse off, or just about the same as now?

SOME WHAT
Now, looking ahead do you think that a year from now your financial position ?
WORSE
14%
   
Cumulative
Frequency Percent Valid Percent Percent
Valid SOME WHAT
BETTER 24 47.1 48.0 48.0
SOME WHAT
BETTER
48% SAME 19 37.3 38.0 86.0
SOME WHAT WORSE
7 13.7 14.0 100.0
SAME
38%
Total 50 98.0 100.0  
Missing System 0 0.0    

Total 50 100.0    

DATA INTERPRETATION
According to the above analysis the wholesales thinking 48% the financial conditions is going to be better but 38% is
saying their will be no change in the financial condition and 14 % says the it’s going to be some what worse.
5 - Now, turning to business conditions in the country as a whole — do you think
we'll have good times financially or poor times over the next 12 months, or what?
VERY
GOOD
BAD 2%
Now, turning to business conditions in the country as a whole what you think financially over the
18% next
12 months, or what?
GOOD   Cumulative
38% Frequency Percent Valid Percent Percent
VERY GOOD 1 2.0 2.0 2.0
GOOD 19 37.3 38.0 40.0
NEITHER GOOD NOR BAD 21 41.2 42.0 82.0
NEITHER
GOOD NOR BAD 9 17.6 18.0 100.0
BAD Total 50 98.0 100.0  
42%
System 0 0.0    
Total 50 100.0  

DATA INTERPRETATION
According to the above data the business condition is neither good nor bas as 42% wholesalers says that
and 38 % wholesalers say it is a good condition and 18 % says bad but no one is saying is a very bad and
that good and 2 % wholesaler says it is very good condition.
6 - Can you agree that, at present, market conditions are better or worse than
they were a year ago?
Can you agree that, at present, market conditions are better or worse than they were a year
ago?
MUCH WORSE
SOME WHAT     Cumulative
8%
BETTER Frequency Percent Valid Percent Percent
22%
Valid SOME WHAT
11 21.6 22.0 22.0
BETTER
SAME 18 35.3 36.0 58.0
SOME WHAT SOME WHAT
WORSE 17 33.3 34.0 92.0
34% WORSE
MUCH WORSE 4 7.8 8.0 100.0
Total 50 98.0 100.0  
SAME
Missing System 0 0.0    
36% Total 50 100.0    

DATA INTERPRETATION
According to the above analysis the majority of wholesaler is facing some what worse market conditions as according to
the data 34% says it and 22% say some what better condition and 36% wholesaler say its is same and 8 % says much worse
condition.
7 - How about a year from now, do you expect business conditions in the world as a whole to
be better, or worse than they actually are, or just about the same?

how about a year from now, do you expect business conditions in the world as a whole ?
MUCH WORSE
SOME WHAT 4%     Cumulative
WORSE Frequency Percent Valid Percent Percent
14%
Valid SOME WHAT
22 43.1 44.0 44.0
BETTER
SOME WHAT SAME 19 37.3 38.0 82.0
BETTER SOME WHAT
44% 7 13.7 14.0 96.0
WORSE
MUCH WORSE 2 3.9 4.0 100.0
Total 50 98.0 100.0  
Missing System 0 0.0    
SAME
38% Total 50 100.0    

DATA INTERPRETATION
According to data the wholesaler think upcoming time will be some what better as it is 44% but 36 % wholesaler
say their will be no change and 14% wholesaler says it will some what worse and 4% say much worse market
conditions.
8 - As for the government's economic policy — I mean steps taken to combat inflation or
unemployment — would you say the government does a good job, just a fair job, or a
poor job?
As for the government's economic policy I mean steps taken to combat inflation or unemployment would you say the
VERY BAD
6% government
GOOD     Cumulative
26%
Frequency Percent Valid Percent Percent
Valid GOOD 13 25.5 26.0 26.0
NEITHER GOOD NOR
12 23.5 24.0 50.0
BAD
BAD
44% BAD 22 43.1 44.0 94
VERY BAD 3 5.9 6.0 100.0

NEITHER Total 50 98.0 100.0  

GOOD NOR Missing System 0 0.0    
BAD
24% Total 50 100.0    

DATA INTERPRETATION
According to the above data 44% of wholesalers say the government has done a poor job and 26% wholesalers
says the government has done good job and 24% wholesalers are neutral and 6 % says very poor job done by the
government.
9- How about people out of work in the next 12 months — do you think
there's going to be more unemployment than now, about the same, or less?
MORE
UNEMPLOYME
LESS NT How about people out of work in the next 12 months do you think there's going to be more
UNEMPLOYME 26%
NT unemployment
34%
    Cumulative
Frequency Percent Valid Percent Percent
Valid MORE
13 25.5 26.0 26.0
UNEMPLOYMENT
ABOUT THE SAME 20 39.2 40.0 66.0
LESS
17 33.3 34.0 100.0
UNEMPLOYMENT
Total 50 98.0 100.0  
ABOUT THE
SAME Missing System 0 0.0    
40%
Total 50 100.0    

DATA INTERPRETATION
According to the above data majority of the wholesalers think their will be 40% chances for both and 34% chances for less
unemployment and 26% for more unemployment.
10- No one can say for sure, but what do you think will happen in the next 12
months to interest rates for borrowing money — will they go up, stay the same or
go down?
HIGHLY No one can say for sure, but what do you think will happen in the next 12 months to interest rates for
INCREASED borrowing money
SOME WHAT 12%
DECREASE     Cumulative
24%
Frequency Percent Valid Percent Percent
Valid HIGHLY INCREASED 6 11.8 12.0 12.0
SOME WHAT
20 39.2 40.0 52.0
INCREASE
STAY THE SAME 12 23.5 24.0 76.0
SOME WHAT
SOME WHAT 12 23.5 24.0 100.0
INCREASE DECREASE
STAY THE 40%
SAME Total 50 98.0 100.0  
24% Missing System 0 0.0    
Total 50 100.0    

DATA INTERPRETATION
According to the above analysis 40% think their will be some what increase in interest rate and 24% says it will be
same and 24% say some what decrease in borrowing interest rate and 12 % thinks highly increase in borrowing
interest rate.
11- Would you think prices should usually go up over the next 12 months, or go down, or remain where
they are now?

  SOME
WHAT
DECREASE HIGHLY
10% INCREASE Would you think prices should usually go up over the next 12 months, or go down, or remain where they are now?
STAY THE D
SAME 28%     Cumulative
14% Frequency Percent Valid Percent Percent
Valid HIGHLY INCREASED 14 27.5 28.0 28.0
SOME WHAT INCREASE 24 47.1 48.0 76.0

STAY THE SAME 7 13.7 14.0 90.0

SOME WHAT DECREASE 5 9.8 10.0 100.0

SOME Total 50 98.0 100.0  

WHAT
INCREASE Missing System 0 0.0    
48%
Total 50 100.0    

DATA INTERPRETATION
According to the above data 48% says their will be some what increase in prices and 28% think highly increase in price but
14% says it will remain same and 10% says their will some what decrease.
12- What about the market prospects over the next 5 to 10 years? Would you think from
now on rates will be higher, about the same, or lower, 5 to 10 years?

SOME
WHAT HIGHLY What about the market prospects over the next 5 to 10 years?
STAY THE DECREASE INCREASE
SAME 4% D     Cumulative
14% 22% Frequency Percent Valid Percent Percent
Valid HIGHLY INCREASED 11 21.6 22.0 22.0
SOME WHAT INCREASE 30 58.8 60.0 82.0
STAY THE SAME 7 13.7 14.0 96.0
SOME WHAT DECREASE 2 3.9 4.0 100.0
Total 50 98.0 100.0  
Missing System 0 0.0    
SOME
WHAT Total 50 100.0    
INCREASE
60%

DATA INTERPRETATION
According to the above data their will be 60% some what increase in rates and 22% wholesalers thinks their will be
highly increase in market rate in 5 to 10 years and 14% says it will be same and 4% says it will some what
decrease in market rate.
13-Would you expect your (family) income to grow more during the next year or two than
prices go up, about the same, or less than prices go up?

SOME HIGHLY
Would you expect your (family) income to grow more during the next year
WHAT INCREASE
DECREASE
D     Cumulative
8% 10%
Frequency Percent Valid Percent Percent
Valid HIGHLY INCREASED 5 9.8 10.0 10.0
STAY THE
SAME SOME WHAT
24% 29 56.9 58.0 68.0
INCREASED
STAY THE SAME 12 23.5 24.0 92.0
SOME WHAT
4 7.8 8.0 100.0
SOME
DECREASE
WHAT Total 50 98.0 100.0  
INCREASE
D Missing System 0 0.0    
58%
Total 51 100.0    

DATA INTERPRETATION
According to the above data 58% wholesaler think their will be some what increase in family income and 24% says
it will remain same and 10% says it will highly increase in family income and 8% says some what decrease in
family income.
14- Will you expect your (family) income to be higher or lower over the next 12 months
than it was in the last year?

Will you expect your (family) income to be higher or lower over the next 12 months than it was in the last year?
HIGHLY
SOME INCREAS     Cumulative
WHAT ED
2%
Frequency Percent Valid Percent Percent
DECREAS
E Valid HIGHLY INCREASED 1 2.0 2.0 2.0
28%
SOME WHAT
SOME 22 43.1 44.0 46.0
WHAT INCREASED
INCREAS
ED
STAY THE SAME 13 25.5 26.0 72.0
44% SOME WHAT DECREASE 14 27.5 28.0 100.0
Total 50 98.0 100.0  
STAY THE Missing System 0 0.0    
SAME
26% Total 50 100.0    

DATA INTERPRETATION
According to the above data we found that their will 44% some what increase and 28% some what decrease and
26% says it will remain same but 2% thinks their will be highly increase in family income in over next 12 months.
15- In general, do you think it's a good time to buy a house now, or a bad time?

VERY BAD
8% GOOD In general, do you think it's a good time to buy a house now, or a bad time?
16%
    Cumulative
Frequency Percent Valid Percent Percent
Valid GOOD 8 15.7 16.0 16.0
NEITHER GOOD NOR
BAD 20 39.2 40.0 56.0
36% BAD
BAD 18 35.3 36.0 92.0
VERY BAD 4 7.8 8.0 100.0
NEITHER
GOOD NOR Total 50 98.0 100.0  
BAD
40% Missing System 0 0.0    
Total 50 100.0    

DATA INTERPRETATION
According to the above analysis 40% says their neither the good time nor the bad time but 36% wholesaler says it is a bad
time and 16% says it is good time to buy house and 8% says it is very bad time .
16- What about selling a house — generally speaking, do you think that now is a good time to
sell a house or a bad time?

BAD VERY GOOD What about selling a house generally speaking, do you think that now is a good time to sell a house or a bad time?
8% 8%
    Cumulative
Frequency Percent Valid Percent Percent
Valid VERY GOOD 4 7.8 8.0 8.0
GOOD 20 39.2 40.0 48.0
NEITHER GOOD NOR
22 43.1 44.0 92.0
BAD
GOOD
NEITHER GOOD 40% BAD 4 7.8 8.0 100.0
NOR BAD
44% Total 50 98.0 100.0  
Missing System 0 0.0    
Total 50 100.0    

DATA INTERPRETATION
According to the above data 44% wholesalers think their neither good nor bad time to sell the house and 40% wholesaler
think it is a good time to sell house and 8% wholesaler thinks it bad as well as very good time.
17- About the big things people buy for their homes — like furniture, refrigerator, stove, TV,
etc.
VERY GOOD
NEITHER GOOD NOR 16%
BAD
24% About the big things people buy for their homes — like furniture, refrigerator, stove, TV, etc.
    Cumulative
Frequency Percent Valid Percent Percent
Valid VERY GOOD 8 15.7 16.0 16.0
GOOD 30 58.8 60.0 76.0
NEITHER GOOD
12 23.5 24.0 100.0
NOR BAD
Total 50 98.0 100.0  
Missing System 0 0.0    
Total 50 100.0    
GOOD
60%

DATA INTERPRETATION
According to the above analysis wholesaler 60% says it is good time to buy the stuffs and 24% says neither good nor bad
and 16 % says very good time.
18- Speaking of the automotive market now — do you think the next 12 months or so will be a good time or
a poor time to buy a new vehicle like a sedan, a truck, a bus or a sports utility vehicle?

BAD
18%
Speaking of the automotive market now do you think the next 12 months or so will be a good time or a poor time to
GOOD buy a new vehicle
34%
    Cumulative
Frequency Percent Valid Percent Percent
Valid GOOD 17 33.3 34.0 34.0
NEITHER GOOD NOR
24 47.1 48.0 82.0
BAD
BAD 9 17.6 18.0 100.0
NEITHER Total 50 98.0 100.0  
GOOD NOR
BAD Missing System 0 0.0    
48%
Total 50 100.0    

DATA INTERPRETATION
According above data 48% wholesaler thinks it is a neither good nor bad time to buy vehicle but 34% says it is a good
time and 18 % says bad times.
19- Do you think PETROL / DIESEL's price will go up over the next five years, the fuel prices
will go down, or will they remain around the same as they are now?

SOME Do you think PETROL / DIESEL's price will go up over the next five years
WHAT HIGHLY
DECREASE INCREASE     Cumulative
14% D
22% Frequency Percent Valid Percent Percent
Valid HIGHLY INCREASED 11 21.6 22.0 22.0
STAY THE
SAME SOME WHAT
12% 26 51.0 52.0 74.0
INCREASED
STAY THE SAME 6 11.8 12.0 86.0
SOME WHAT
7 13.7 14.0 100.0
DECREASE
Total 50 98.0 100.0  
SOME
WHAT Missing System 0 1.0    
INCREASE
D Total 50 100.0    
52%

DATA INTERPRETATION
According to the above data 52% says their will some what increase in petrol and diesel prices and 22% sys highly
increase in prices and 12% says it will remain same and 14% says it will some what decrease in price of petrol and
diesel.
20- What do you think the prices of homes like yours will happen in your neighborhood over the next 12
months? Will they rise at a rapid rate, rise at a moderate rate, stay about the same, fall at a moderate rate or
fall at a fast rate?
INCRE
REMA ASE
What do you think the prices of homes like yours will happen in your neighborhood over the next 12 months?
IN
ABOU
AT A     Cumulative
RAPI
T THE D Frequency Percent Valid Percent Percent
SAME RATE
22% 26%
Valid INCREASE AT A RAPID
13 25.5 26.0 26.0
RATE
INCREASE AT A
26 51.0 52.0 78.0
MODERATE RATE
REMAIN ABOUT THE
INCRE 11 21.6 22.0 100.0
ASE
SAME
AT A Total 50 98.0 100.0  
MODE
RATE Missing System 0 0.0    
RATE
52% Total 50 100.0    

DATA INTERPRETATION
According to the above data we found that 52% says their will be increase at a moderate rate and 26% says increase in
rapid rate and 22% says it will remain the same.
FINDINGS
 Fromthis study I found that the wholesaler is financially
some what better and their financial condition is good.
 Thewholesaler is aware from the government policies but
they are not satisfied with it.
 The wholesales market condition was neither good nor
bad.
 QUESTIONNAIRE
Q1 - We're interested in how people are going to get along financially these days. Can you say you (and your family
living there) are better off or worse off financially than you were a year ago?
1. MUCH BETTER NOW
2. SOME WHAT BETTER
3. SAME
4. SOME WHAT WORSE
5. MUCH WORSE
Q2 - Thinking back five years, can you agree that you (and your family living there) are better off or worse off
financially now than you were five years ago?
6. MUCH BETTER NOW
7. SOME WHAT BETTER
8. SAME
9. SOME WHAT WORSE
10. MUCH WORSE
Q3 - So five years from now, do you believe that you (so your family living there) will be better off financially, worse off, or just about the
same as they are now?
1. MUCH BETTER NOW
2. SOME WHAT BETTER
3. SAME
4. SOME WHAT WORSE
5. MUCH WORSE
Q4 - Now, looking ahead — do you think that a year from now you (and your family living there) are going to be better off financially, or
worse off, or just about the same as now?
6. MUCH BETTER NOW
7. SOME WHAT BETTER
8. SAME
9. SOME WHAT WORSE
10. MUCH WORSE
Q5 - Now, turning to business conditions in the country as a whole — do you think we'll have good times financially or poor times over the
next 12 months, or what?
11. VERY GOOD
12. GOOD
13. NEITHER GOOD NOR BAD
14. BAD
15. VERY BAD
Q6 - Can you agree that, at present, market conditions are better or worse than they were a year ago?
1. MUCH BETTER NOW
2. SOME WHAT BETTER
3. SAME
4. SOME WHAT WORSE
5. MUCH WORSE
Q7 - How about a year from now, do you expect business conditions in the world as a whole to be better, or worse than they actually are, or
just about the same?
6. MUCH BETTER NOW
7. SOME WHAT BETTER
8. SAME
9. SOME WHAT WORSE
10. MUCH WORSE
Q8 - As for the government's economic policy — I mean steps taken to combat inflation or unemployment — would you say the
government does a good job, just a fair job, or a poor job?
11. VERY GOOD
12. GOOD
13. NEITHER GOOD NOR BAD
14. BAD
15. VERY BAD
Q9 - How about people out of work in the next 12 months — do you think there's going to be more unemployment than
now, about the same, or less?
1. MORE UNEMPLOYMENT
2. ABOUT THE SAME
3. LESS UNEMPLOYMENT
Q10 - No one can say for sure, but what do you think will happen in the next 12 months to interest rates for borrowing
money — will they go up, stay the same or go down?
4. HIGHLY INCREASED
5. SOME WHAT INCREASE
6. STAY THE SAME
7. SOME WHAT DECREASE
8. HIGHLY DECREASED
Q11- Would you think prices should usually go up over the next 12 months, or go down, or remain where they are now?
9. HIGHLY INCREASED
10. SOME WHAT INCREASE
11. STAY THE SAME
12. SOME WHAT DECREASE
13. HIGHLY DECREASED
Q12 - What about the market prospects over the next 5 to 10 years? Would you think from now on rates will be higher, about the
same, or lower, 5 to 10 years?
1. HIGHLY INCREASED
2. SOME WHAT INCREASE
3. STAY THE SAME
4. SOME WHAT DECREASE
5. HIGHLY DECREASED
Q13 - Would you expect your (family) income to grow more during the next year or two than prices go up, about the same, or
less than prices go up?
6. HIGHLY INCREASED
7. SOME WHAT INCREASED
8. STAY THE SAME
9. SOME WHAT DECREASE
10. HIGHLY DECREASED
Q14 - Will you expect your (family) income to be higher or lower over the next 12 months than it was in the last year?
11. HIGHLY INCREASED
12. SOW WHAT INCREASED
13. STAY THE SAME
14. SOME WHAT DECREASE
15. HIGHLY DECREASED
Q15 - In general, do you think it's a good time to buy a house now, or a bad time?
1. VERY GOOD
2. GOOD
3. NEITHER GOOD NOR BAD
4. BAD
5. VERY BAD
Q16 - What about selling a house — generally speaking, do you think that now is a good time to sell a house or a bad
time?
6. VERY GOOD
7. GOOD
8. NEITHER GOOD NOR BAD
9. BAD
10. VERY BAD
Q17 - About the big things people buy for their homes — like furniture, refrigerator, stove, TV, etc.
11. VERY GOOD
12. GOOD
13. NEITHER GOOD NOR BAD
14. BAD
15. VERY BAD
Q18 - Speaking of the automotive market now — do you think the next 12 months or so will be a good time or a poor time to
buy a new vehicle like a sedan, a truck, a bus or a sports utility vehicle?
1. VERY GOOD
2. GOOD
3. NEITHER GOOD NOR BAD
4. BAD
5. VERY BAD
Q19 - Do you think PETROL / DIESEL's price will go up over the next five years, the fuel prices will go down, or will they
remain around the same as they are now?
6. HIGHLY INCREASED
7. SOME WHAT INCREASE
8. STAY THE SAME
9. SOME WHAT DECREASE
Q20 - What do you think the prices of homes like yours will happen in your neighborhood over the next 12 months? Will
they rise at a rapid rate, rise at a moderate rate, stay about the same, fall at a moderate rate or fall at a fast rate?
10. INCREASE AT A RAPID RATE
11. INCREASE AT A MODERATE RATE
12. REMAIN ABOUT THE SAME
13. DECREASE AT A MODERATE RATE
14. DECREASE AT A RAPID RATE
 LIMITATIONS
 The research is restricted to the Varanasi city only.
 The sample size is taken 50 and as such is very small as compared to the
universe.
 Respondents might have responded with the actual feelings of facts while
giving responses to the questionnaire.
 Time being a limiting factor was not sufficient to gather opinions from
majority of the respondents , who form part of the universal sample.
 There is no control on the perceptual bias side from the side of the researcher.
 CONCLUSION
The present study is an attempt to know the preference of the
wholesaler about their sentiments related to their financial ,
their incomes as well as market prospectus and interest
borrowing rates .
Majority of the wholesaler are financially some what better
but they are not satisfied with the government policies. So it
is suggested from the research survey that the wholesalers
should often conduct research to know the their sentiments to
improve their financial conditions and as well as to improve
their market .
THANK YOU