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Research Title
The Relationship between
Online Reviews and
Consumer Buying Behavior
on Watsons Product along
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United Nation Avenue .

MARGIE'Sin Daily

Researchers:
Research

Beldan, Rochelle
Bertes, Romelyn
Dalluay, Ashley Irish
Estabillo, Angel
Juan, Lara Mae
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Introduction Click icon to add picture

• Ea sy t o ac ce s s i n f o r m at i o n
on s o c i a l m ed i a

• I n cr ea s e t h e r o l e i n t h e
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co n s u me r d e ci s i o n m ak i n g
MARGIE'S
Research in Daily

• O n l i n e r ev i ew s i n c r ea s e
th e r o l e i n t h e co n s u m er
dec i s i o n m ak i n g .
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Statement of the
problem
General Question:
What are the relationship between online
review and consumer buying behavior?
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Specific Research Questions:

in Daily

1. How can online reviews help the customer

buying decision?
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2. What is the effect of online reviews on the

Research

buying behavior of the customer?

3. How can the online reviews influence the
buying decision of the customer?

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Scope and Delimitation

• Determine the relationship between
online review and consumer buying
behavior
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• Grade 12 females students in

Emilio Aguinaldo College
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Research

• Probability sampling technique

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Significance of the Study

• How significant the

vloggers/bloggers can influence the
consumer on their purchase
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decision.
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in Daily

• To inform the consumer that

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Research

watching online review can

influence their buying decision.

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