Managing Public

Relations
Group 10 Members

Al Hakim Bani Ismail

Rahmat Fajar Jaya
Renaldo Jefri Mahendra

2
 Definition

Public relations is a function of strategic management in the

conduct of communication to create understanding and
acceptance from the public.

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 Public Speaking To Expert

The value of public relations to organizations and society based on the social
responsibility of managerial decisions and the quality of relationships with
stakeholder publics. (James E. Grunig (2011: 1))

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 Several Steps to Implement Educational Public Relations

preparing executing checking evaluating suggesting

Preparing the Evaluate the
Execute or Checking the
main achievment of Suggesting to
deliver the community
information to the purpose and our leader
message responses
the public objective

5
 Type of Educational Public
Relations
1.External Public Relationship

2. Internal Public Relationship

(Department of Educational Administration State University of

Yogyakarta(2011,122))

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 Definition Of External Public
Relationship
“Activity that always connected/Related to the Public or
community Outside the School
(Department of Educational Administration State University of
Yogyakarta, 2011( 2011,122))”

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 Type Of External Public
Relations
Direct Activity:” Sharing Public Relations by face to face directly with the Client,
Board Member, etc.

Indirect Activity:” Sharing Public Relations by using media, such as TV, Radio,
Printed Media, Magazine, etc.

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External Direct Activity

Information and Commite Meeting held by the School

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 External Indirect Activity
Sharing Information Throught Television

Sharing & Advertising Via Television With Only The Matter Aspect

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 External Indirect Activity
Sharing Information Throught Radio

Sharing & Advertising Via Radio By Using Audio Broadcasting

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 External Indirect Activity
Sharing Information Throught Printed Media

Using the Printed with the Writing Intrepetation of The Event

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 External Indirect Activity
Magazine Publishing

Same like The Printed Media, but its whole Magazine full of Information about
School
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 Definition of Internal Public
Relations
“Activity of Sharing Information Related to the School Activity into the
members of the School. The Purpose are for Provide Explanation about
the Activity Implementation and Accomoding Suggestion from the
citizens.
(Department of Educational Administration State University of
Yogyakarta, 2011( 2011,122))”

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 Type Of Internal Public
Relations
Direct Activity :” Board Meeting Teacher, Ceremony School, Oral
Explanation Etc

Indirect Activity :” Annoucing Via School Bulletin, Mass Media, or

Annoucement Board

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 Internal Direct Activity

Sharing Information Internally via Teacher Meeting or From the

Ceremony Master during Flag Ceremony

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 Internal Indirect Activity

Information Being Annouced Indirectly Via Announcent Board or

School Buletin

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Type of Eductional Institution-Public
Cooperation
“One of the main objectives of public
relations activities is to build a
harmonious cooperation between the
two sides.”

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 Basic and Purpose
*Basic Cooperation with the Community School

Communities are made up of groups and individuals seeking

help providing education or educational efforts.

* School-Community Cooperation Purposes

1. Helping and charging each other
2. Finance, buildings and good helpings

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 Areas of school-Community
Cooperation
1. Moral education
2. Physical education
3. Arts education,
4. education for children with special
needs; educational skills.

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Techniques of School-Community
Cooperation
1. Committee
2. Consultant
3. Correspondence
4. Joint Meeting
5. Scientific activities

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Thank you!
Any Questions?

Jun Akizaki – The Power of PowerPoint

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