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EXECUTIVE SUMMARY
YELLOW TYRES IS A MOBILE TIRE REPAIR SHOP
LOCATED IN RAWALPINDI. THIS BUSINESS PLAN
WILL HELP US TO PROJECT SALES, PROFITS,
PERSONNEL CHANGES, BALANCES, AND THE
NATURE OF OUR BUSINESS.
OBJECTIVES
YELLOW TIRES WILL SELL AND REPAIRS
COMMERCIAL AUTOMOBILE TIRES AND SMALL
TRACTOR TIRES.
MISSION
OUR MISSION IS TO REPRESENT BOTH OUR STORE
AND OURSELVES. IN DOING SO, WE HOPE THAT
EVERY CUSTOMER REMEMBERS US AS FAIR,
DILIGENT, AND RELIABLE.
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COMPETITIVE ADVANTAGE:
IN THE TIRE WORK IT IS DIFFICULT TO BE A
SUSTAINABLE IF YOU HAVEN’T A UNIQUE
COMPETITIVE ADVANTAGE.
TAGLINE
“YELLOW TIRES, COMFORT AT YOUR
DOORSTEP”
VALUES
YELLOW TIRES WILL WORK VERY HARD TO
HAVE THE STRONGEST PLACE IN THE TIRE
SERVICE INDUSTRY .
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PRODUCT/SERVICE ORIENTED
YELLOW TIRES WILL SELL AND REPAIR TIRES FOR
COSTUMER AUTOMOBILES AS WELL AS FOR
COMMERCIAL VEHICLES, WHICH WILL ESPECIALLY
BENEFIT THE OWNERS OF LARGE COMMERCIAL
VEHICLES.
SERVICE:
OUR COMPANY WILL PROVIDE QUICK SERVICE TO OUR
CUSTOMERS THE SERVICE TIME WILL BE 24 HOURS.

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MARKETING PLAN:
THE TIRES SERVICE INTENDS TO MAINTAIN AN
EXTENSIVE MARKETING CAMPAIGN THAT WILL ENSURE
MAXIMUM VISIBILITY FOR THE BUSINESS IN ITS
TARGETED MARKET.
TARGET MARKET:
YELLOW TIRES WILL TARGET THEIR CLIENTS IN
DIFFERENT CATEGORIES.
● MALLS AND SHOPPING CENTERS
● OFFICES.
● HOSTEL STUDENTS.
THEY WILL APPROACH US MOSTLY FROM THE
ADVERTISING CAMPAIGNS ESPECIALLY THROUGH
BROCHURES, PAMPHLETS AND THROUGH SOCIAL 5

MEDIA PAGES.
BOOKING FACILITY:
HOW CAN CUSTOMER REACH US
WE HAVE FOLLOWING FACILITIES THROUGH WHICH
OUR VALUABLE CUSTOMERS CAN MAKE WAY TO PLACE
ORDER:
1- BY VISITING OUR HEAD OFFICE.
2- THROUGH FACEBOOK AND INSTAGRAM PAGE
3- THROUGH CALLS AND WHATSAPP

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COMPETITION (COMPETITOR ANALYSIS):
WE HAVE DISCUSSED OUR CLIENT BASE IS
PREDOMINANTLY HOSTEL STUDENTS, AND
PUBLIC OR PRIVATE ORGANIZATIONS
EMPLOYEE. WE MUST LOOK AT THE NEEDS AND
DEMANDS OF THESE MARKETS AND WE
PROMISE THE SAME GREAT RESULTS, EVERY
TIME.
COMPETITORS CHARGES
(MINIMUM)
BRIGHT WAY TIRE SERVICES 400
YELLOW TIRE SERVICES250
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DETAILS OF BOOKING THE ORDER
IN ORDER TO PROVIDE COMFORT AND CONVENIENCE TO
OUR CLIENTS, WE HAVE FOUND FEW WAYS FOR
BOOKING OF OUR CLIENT’S .
HEAD OFFICE:
CUSTOMERS CAN BOOK THEIR ORDERS BY DIRECTLY
VISITING OUR OFFICE AT HARLEY STREET
FACEBOOK AND INSTAGRAM PAGE
YELLOW TIRES WILL ALSO LAUNCH ITS FACEBOOK AND
INSTAGRAM PAGE
CALLS AND WHATSAPP
CUSTOMERS WILL BE ABLE TO BOOK THEIR ORDERS BY
SIMPLY CALLING ON OUR OFFICE NUMBER.
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MANAGEMENT PLAN:
YELLOW TIRES TOP MANAGEMENT INCLUDES AND WHO
WILL MANAGE ALL STRATEGIC PLANNING, MARKETING
PLANNING, STAFFING, AND ACCOUNTING ACTIVITIES
FOR BUILDING EXPERIENCE IN THE SERVICE INDUSTRY.
ORGANIZATION CHART:

Operation Manager
Finance Manager

Quality Assurance Marketing Manager Relationship

Manager Manager

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OTHER EMPLOYEES:
YELLOW TIRES WILL HIRE TWO EXPERIENCED
AND TALENTED MECHANIC WHO WILL BE
RESPONSIBLE FOR SERVICES.
YELLOW TIRES WILL HIRE TWO DRIVERS IN
ORDER TO MAKE EFFICIENT SUPPLY OF
SERVICES.

TEAM YELLOW TIRES BASICALLY COMPRISES OF

NINE PERSONS INCLUDING THE TOP
MANAGEMENT WORKING HARD TO MAKE
YELLOW TIRE SUCCESSFUL PUNCTURE
BUSINESS.
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COMPANY BANNER

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COMPANY LOGO

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THANK YOU

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