The New Crew

Optimum Nutrition Inc.

• Optimum Nutrition Inc. founded in 1986 by Tony & Michael Costello

• Part of Glanbia Plc

• Owns & operates two premium sports nutrition brands, Optimum Nutrition &

American Body Building (A.B.B.)

 Optimum Nutrition (ON)

• One of the most highly regarded Premium Sports Nutrition Brands around the world

• Delivers premium quality services Through - Protein Products, Strength & Endurance, Health

& Wellness and Apparel & Accessories etc.

• Found in nearly 10,000+ retail stores, gyms, fitness center & drug stores in U.S.

• Products are distributed in over 70 countries worldwide

 Mission Statement

Produce unique, affordable & premium quality products to meet the ever

changing customer needs & demands of dynamic market with innovative

products, effective support materials & unsurpassed service.

 Why Bangladesh?

• Eighth most densely populated country in the Global rank

• Robust GDP growth and gradually improving economic condition

• A boom in “Sports & Fitness Industry” has been perceived in last few years

• Increasing number of fitness enthusiasts & athletes

 WHY BANGLADESH?

• Increasing Fitness camps & Body Building Competitions

• Probability of gaining first mover’s advantage

• Other Factors- cheap & available human resource, availability of natural resources,

flexible tax rates, open market etc.

 History of Bangladesh
• Demise of British Empire in 1947.
• Dominated largely by the west Pakistan declared Urdu as the only
official language of the entire Pakistan.
• On 21 February, 1952, Bengali students in East Pakistan rose up for
the mother tongue and protested against this decision.
• Emerged as an independent nation in 1971 after breaking away
and achieving independence from Pakistan.
 Geography of Bangladesh
• Total area of 147,570 km2
• It shares land borders with India and Myanmar. The country's maritime territory in
the Bay of Bengal is roughly equal to the size of its land area.
• Bangladesh is the world's eighth most populous country, population of
164.7 million (2017)
• 98% of the population speaks Bengalis as official language
• Religion: 90% Islam, 9.5% Hinduism, 0.6% Buddhism, 0.4% Christianity.
• Currency: Bangladeshi Taka(BDT).
HOFSTEDE’S CULTURAL DIMENSION IN BANGLADESH
 HOFSTEDE’S CULTURAL DIMENSION IN BANGLADESH

• Power Distance – Scores 80

• Individualism – Scores 20
• Masculinity - Scores 55
• Uncertainty Avoidance - Scores 60
• Long Term Orientation - Scores 47
• Indulgence - Scores 30
 CULTURE

• Verbal and Non-Verbal Communication

• Tone of Communication
• Roles and Mannerisms
• Attitude toward Materialism
• Concepts of personal space
• Political Affliction With the Host Country
 CURRENCY

1 USD 84.28 BDT

1 Japanese Yen 0.75 BDT

1 Chinese Yuan 12.21 BDT

1 Mexican Peso 4.15 BDT

 POPULATION

• Current population of Bangladesh is 167,746,226

• Current male population is 50.6%

• Current female population is 49.4%

• This year’s population growth is 1,878,931

 ECONOMY

• GDP growth rate is 7.86%

• GDP rank is 42nd (nominal) 31st (PPP)

• Trade organizations (SAFTA, SAARC, BIMSTEC, WTO, AIIB, IMF, Commonwealth of

Nations, World Bank)

• Inflation (CPI) is 5.78%

 COMPETITION

• Nitro Tech

• Nutri Slim Powder

• Mega Men Plus

• Pro Performance

• Protimeal Protein

• Nutri gain
 ADVERTISING

• Digital Marketing

• Nameboard Sponsoring

• Newspaper and Magazine

• Billboards

• TVC
 OVERVIEW OF BUSINESS

• STAFFING

• USING HOST COUNTRY STAFFS

• MAINNTAIN LOW POWER DISTANCE

• STRONG MARKETING And R&D TEAM

• TRAINNING THE STAFFS

• HAVING SPECIALIST IN THE TEAM

• EXCELLENT AFTER SALES SERVICES

 RESEARCH LIMITATIONS

• Lack of first hand Data

• Lack of time

• Emerging Industry

• Lack of Networking
 Conclusion

• Decision
• Profitability
• Sustainability
• Awareness
• Lifestyle Promoting