Environment and Market

Objectives:

 Conduct SWOT Analysis

 Identify the different products/services available in the market
 Compare different products/services in the electrical
installation and maintenance business
 Determine the profile of potential customers
 Determine the profile of potential competitors
 Generate potential business ideas based on the SWOT analysis
Classify each number as STRENGTH,
WEAKNESS, OPPORTUNITY, OR
THREAT.
1. too many customers
2. insufficient capital
3. Abundant supply of raw materials
4. Favorable laws and ordinances
5. Depreciating machines
6. High demand for services
7. Lack of entrepreneurial ability
8. Business location
9. Development of new products
10.Bad weather condition
FACTORS AFFECTING BUSINESS
OPPORTUNITIES IN A COMMUNITY

 Market (target clientele) – most important factor in any business. You need
to assess if there are people who are interested to buy your products or avail
of your services. A simple survey of the needs and preferences of the people
in your community may lead to a ready market.

 Capital (adequacy of funds) – major factor to be considered in putting up a

business. You need funds to build an electronic ship, purchase tools and
materials for repair and maintenance, and buy stocks to sell, for example.
FACTORS AFFECTING BUSINESS
OPPORTUNITIES IN A COMMUNITY

 Demand for product or service arises from the needs of the people in the
community. Almost every household has electronic gadgets and appliances
which may soon need to be repaired. An electronics shop for parts and repair
is good business opportunity.

 Manpower to serve the needs of your clients, whether as a salespeople or

technician, is another important consideration in putting up an electronics
shop.
 FACTORS AFFECTING BUSINESS
OPPORTUNITIES IN A COMMUNITY

 Skills to run and manage the business plus the necessary skills in operating,
repairing, and maintaining electronic appliances and gadgets are also
important. An entrepreneur knows his/her products well can confidently deal
with both clients and competitors.

 Technology is at the heart of the electronics industry. Innovations will greatly

affect the business and keeping abreast on terms of product research will help
ensure that the business will continuously meet the demand for improved
products and services.
FACTORS AFFECTING BUSINESS
OPPORTUNITIES IN A COMMUNITY

 Supply of parts and products must be ensured to continuously service the

needs of clients. In electronics repair and maintenance, available space parts
must be compatible with the latest product models and technology.
“ INDEPENDENT
LEARNING
ACTIVITY ”
 Scenario: Suppose that your shop for
electronic gadget, retailer, and maintenance
has been in operation for two years. You
have just conducted a SWOT Analysis of
the business to assess your performance.

Report to the class your SWOT Analysis

 Name of Business (name of your shop or store):
 Location of Business
 Products / Services: (Give 5 examples)
 STRENGTHS WEAKNESSES
5 examples 5 examples

OPPORTUNITES THREATS
5 examples 5 examples
Reminders for the Presentation:

 Please prepare the materials you will be needing for your

presentation.
 You may download pictures for your presentation (façade of
shop, gadgets you are selling, etc.)
 STEPS IN CREATING A BUSINESS IDEA

Step 1
Identify the different products/services available in the area

• Determine the profile of potential customers

Step 2

• Determine the profile of potential competitors

Step 3

• Compare different products/services in electronics shops

Step 4

• Conduct SWOT analysis

Step 5