Synopsis Presentation

“COMPARATIVE ANALYSIS ON PRODUCT PERFORMANCE

TOWARDS IPHONE AND ONEPLUS”

Presented By, Under the guidance of

Sagar S B Mrs. Sowjanya Rajesh
2nd MBA,4th Sem Assistant Professor
HRIHE Dept. of Management Studies,
Hassan HRIHE
COMPARATIVE ANALYSIS

Comparative analysis is a study that compares and

contrasts two things. The study can be done to find
the crucial differences between two very similar
things or the similarities between two things that
appear to be different on the surface.
PRODUCT PERFORMANCE
An aspect of market performance that denotes the quality
and performance of existing products and firms records
with respect to the development of new products. The
introduction of new products and the qualitative
improvement of existing products may enhance consumer
welfare by providing consumers with ‘better-value-for-
money’ in terms of price/quality trade-offs.
STATEMENT OF THE PROBLEM
Customer satisfaction is at the core of human experience,
reflecting our liking of a company’s business activities. The
market changed rapidly and the customer’s preferences also
changed frequently. The project is about study of product
performance towards iPhone and oneplus and to know the
actual satisfactory level of customers towards product
performance.
OBJECTIVES OF THE STUDY

To identify the product performance and its influence.

To identify the user perception with respect to iPhone and

oneplus.
To identify the perceived quality of both the brands.

To study the factors, which help in increasing the sale of

IPHONE and ONEPLUS.

NATURE OF RESEARCH
The research design used is descriptive in nature.
Descriptive research expands knowledge of a research
problem or phenomenon by describing it according to
its characteristics and population. Descriptive research
focuses on ‘how’ and ‘what’.
RESEARCH METHODOLOGY

Sampling Methodology:
Sample Size - 100 respondents
Sample Unit - Students and various working professionals
Sample Area – Hassan

 
DATA COLLECTION:
The data / information collected from the various sources were divided
into two parts.
They are:
• Primary source
• Secondary source
Primary Data
Primary data is information that collect specifically for
the purpose of research project. An advantage of primary
data is that it is specifically tailored to research needs.
Questionnaires

Secondary Data
The secondary data is the information which already
exits. The secondary data is collected from journals,
magazines, books, and case studies.
SAMPLING TECHNIQUE USED

Non probability sampling

In non-probability sampling, the chance of any particular unit in the
population being selected is unknown, since the randomness is not
involved in the selection process. The three most frequently used non-
probability designs are judgment, convenience and quota sampling.
 
Judgment sampling
This is also known as selective, or subjective sampling, this technique
relies on the judgment of the researcher when choosing who to ask to
participate. Researcher may implicitly choose a representative sample
to suit the needs.
STATISTICAL TOOLS TO BE USED:

Percentage
Graphs
Tables
THANK YOU