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February 2020

Industrial Manufacturers Network


SCA&C

Costa Rica
Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

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Volume with MIX3R initiatives
February 2020

SoW clients with initiatives 75% 88% 87% 75% 94% 76% 67% 100% 55%

Grey cement (Ton) CO PA NI RD CR PR GT TT PE Region


Clients with initiatives 33,463 9,263 2,371 22,072 15,376 8,344 2,603 5,602 4,963 104,058
Total industrials Cemex 37,957 11,353 3,970 27,355 16,371 10,655 6,282 13,053 14,616 141,611
Volume with initiatives 88% 82% 60% 81% 94% 78% 41% 43% 34% 73%

# Clients with initiatives 53% 74% 50% 121% 38% 44% 35% 26% 17% 50%

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Volume with MIX3R initiatives
Last 6 Months

SoW clients with initiatives 73% 88% 89% 95% 99% 94%

Grey cement (Ton) Sep Oct Nov Dec Jan Feb YTD
Clients with initiatives 11,012 12,513 12,457 9,998 11,132 15,376 72,488
Total industrials Cemex 12,841 14,555 14,643 11,466 14,602 16,371 84,478
Volume with init. / industrials Cx 86% 86% 85% 87% 76% 94% 86%

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MIX3R Initiatives Penetration YTD
% clients that meet MIX3R initiatives plan
Number of clients with Initiatives

Number of Initiatives
CO PA NI RD CR PR GT TT PE Región
# Initiatives implem. YTD 105 50 30 75 50 49 14 21 2 396
Budget YTD 67 41 18 49 41 42 9 14 6 287
Budget Full Year 540 251 119 209 222 296 61 76 12 1786

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Initiatives Budget and Implementation
Costa Rica

2019
2020 real
2020 budget

Budget acum 18 41 64 84 100 124 149 164 181 201 215 222
Real acum 19 50

Initiatives by Type

Comentarios Pendinetes

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Initiatives Detail by MIX3R Clients
Costa Rica

Commercial Synergies

Operational Advisory

Operative Synergies
Technical Advisory

Ton grey cement (Feb)


Total YTD
Training
Client \ Initiative
1 AGREGADOS HYM S.A 1 1 2 1,511
2 ALEJANDRO GERARDO MENDEZ JIMENEZ 1 1 13
3 BLOQUERA EL PROGRESO L T D A 6 6 210
4 BLOQUES PEDREGAL / BELEN 1 1 1 3 2,144
5 CHAVES LORIA KARLA JACQUELINE 1 1 77
6 CONCREPAL DEL PACIFICO SOCIEDAD ANO 2 2 821
7 CONSTRUCTORA MECO SOCIEDAD ANONIMA 3 2 5 6,905
8 E Y M CORDERO Y SALAZAR S R L 4 4 35
9 FABRICA DE TUBOS CAMPEON L T D A 2 2 437
10 GILBERTO DIAZ 1 1 448
11 INDUSTRIAS CONCREPAL BRUNCA SOCIEDA 2 3 1 6 535
12 INDUSTRIAS ZURQUI CAMPOS Y MARIN S 1 1 228
13 MICROCONCRETO NACIONALES 1 1 85
14 PRECASA SOCIEDAD ANONIMA 4 4 249
15 PRETENSADOS NACIONALES S A 3 1 4 481
16 PRODUCTOS DE CONCRETO IRAZU S A 2 2 578
17 QUEBRADORES DEL SUR DE COSTA RICA S 1 1 276
Strategy
18 VIBRACOMPACTADO 4 4 70
é Up selling
Total YTD 29 9 7 3 2 50 15,101
« New selling
Volume with initiatives* 15,376 è Retain
Cross selling

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Market Share - Real and Target
Costa Rica
Grey Cement (Ton) and Market Share

Subsegment CX Market PdM Cum Vol PdM Obj PdM Obj


Ready Mix 15,249 30,918 49.3% 13,309 43%
Precast 13,317 27,137 49.1% 14,618 54%
Mortars and Plasters 1,621 3,321 48.8% 1,760 53%
Others 783 1,585 49.4% - 0.0%
Grand Total 30,970 62,960 49.2% 31,039 49.3%

Comentarios Pendinetes

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Product Portfolio – Dec, Jan, & Feb
# Industrial clients who buy more than one product

Jan+ CO PA NI RD CR PR GT TT PE Region
Cem+Agg 4 5 2 3 2 4 0 7 0 27
Cem+Adm 23 4 0 5 1 0 2 2 0 37
Agg+Adm 0 0 0 0 0 0 0 0 0 0
Cem+Agg+Adm 2 2 0 0 0 0 0 1 0 5

Clients with portfolio 29 11 2 8 3 4 2 10 0 69

% of total clients 23% 35% 9% 21% 6% 10% 5% 26% 0% 16%


Total clients 126 31 22 38 53 39 37 38 46 430

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Product Portfolio – Costa Rica
Dec, Jan, & Feb

Var %
+6% +100% +4%
Jan - Feb

Cement Aggregates Cem + Agg Cem + Add Cem + Agg +Adm Total

Nov Dec Jan Nov Dec Jan


TOTAL 44 49 53 3 2 2
Cem Agr

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Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

11
Admixtures
Overview

Total Cemex Admixtures Sales

Feb Sales 2020 YTD sales (lt) FY 2020 best estimate (lt)
Country Origin vs YTD
Subs i di a ry 3rd Pa rty Total vs Target Subs i di ary 3rd Party Total Subs i di a ry 3rd Party Total
Target
CO 683,194 160,908 844,102 89.8% 1,313,227 303,800 1,617,027 90.3% 9,506,889 1,525,810 11,032,699
PA 143,886 35,310 179,196 259.7% 313,627 73,720 387,347 276.3% 914,005 293,265 1,207,271
NI 2,938 - 2,938 47.4% 4,643 - 4,643 47.1% 62,577 10,000 72,577
DO 72,000 47,828 119,828 172.8% 133,195 79,030 212,225 171.1% 668,996 351,870 1,020,866
CR 27,000 1,000 28,000 87.6% 45,000 1,000 46,000 78.1% 431,032 4,333 435,365
GT 15,546 2,000 17,546 124.3% 32,060 3,000 35,060 136.9% 149,296 32,000 181,296
TT 12,000 16,000 28,000 133.3% 21,985 25,000 46,985 104.4% 101,985 270,000 371,985
BB - - - N/A - - - - - - -
GY - - - N/A - - - - - - -
Region 956,564 263,046 1,219,610 105.9% 1,863,737 485,550 2,349,287 107.0% 11,834,780 2,487,279 14,322,059

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Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

13
Temporary Discounts and Charges
SCA&C

Sp o tlig hts GML Fe b rua ry

• Re g io n a l vo lu m e a c h ie ve d 99,9% m a in ly im p a c te d
b y Nic a ra g u a th a t in c lu d e d d ire c t p ric e s in t o th e
G ML.

• Th e va lu e o f Te m p o ra ry Ne t in th e re g io n w a s
-0,68 USD/ TN, $0,35 le ss t h a n in J a n u a ry m a in ly
im p a c te d b y Do m in ic a n Re p u b lic .

• C h a rg e s, Re d a n d Ye llo w d isc o u n ts d e c re a se d in
Fe b ru a ry 8 p p a n d g re e n d isc o u n ts in c re a se d 8 p p ,
m a in ly in flu e n c e d b y Do m in ic a n Re p u b lic .

GML 100% 100,0% 100,0% 100% 100% 100% 100,0% 99,5% 99,9%

TEM.N $0,22 -$0,70 $5,88 $3,22 -$0,26 -$6,90 -$1,39 -$3,07 -$0,68

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Services and Surcharges
SCA&C

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Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

17
Credit
Industrial Manufacturers Credit Situation
Dec, Jan & Feb
Accounts Receivables Past Due AR / Total
Country Credit Sales (%) AR Rotation (Days)
(M USD) AR (%)

Colombia 7.4 7.6% 36.8


5.3 90.2% 35.7
4.5 4.2% 4.4% 84.7% 85.1% 32.5

37.5% 99.99% 99.97% 92.6


Panama 6.4 6.4 24.3% 27.1% 99.90% 74.4 75.4
6.3

Costa Rica 69.9% 84.0%


54.3% 53.1% 77.7 64.8
83.0% 51.8
3.9 5.1 82.0%
3.6

Nicaragua 1.5 4.8%


3.5% 98.3% 32.1
1.4 1.4 2.6% 29.9
28.2
96.4% 96.7%

Guatemala 1.0
1.1 1.2 90.8% 90.4%
35.7 44.2 37.1
18.6% 89.8%
19.1% 23.4%

Dominicanan Rep. 2.6


2.9 99.0%
98.0%
39.0
2.6 21.3% 98.0% 27.7 26.8
15.6%
8.8%

Puerto Rico 2.6


97.1% 97.1%
2.5 2.3 51.4% 56.2% 42.3% 96.0% 48.7 59.3 43.3

Peru 2.3 16.4% 91.7% 91.4% 36.3


2.3 12.2% 12.9% 29.5 31.9
2.2 91.0%

El Salvador
0.7 0.2% 95.0% 94.0%
0.6
0.5 91.0%
17.8 20.3 21.7
0.0% 0.0%

AR: Accounts Receivables


Data of December, January & February 18
Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

19
Benefit Statement

Por
Ac t u
aliza
r

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Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

21
CEMEX GO

Por
Ac t u
aliza
r

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Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

23
Credit
Industrials NPS Evolution – Operational KPIs
Dec, Jan & Feb
NPS Q4 vs. On Time Delivery Complaint Complaint Resol. Time
Country
2019 Q3 Ratio Ratio Ratio

96% 39 88%
88% 76%
Colombia 84% 20 18 50%
53% -13pp

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Panama 93%
91% 88% 100% 100% 100%
6
50% NA 2

93% 98% 7
Nicaragua 6 100% 100% 100%
87% 3
55% -22pp

100% 8
98%
Dominicanan Rep. 98%
75%
100%
67% +11pp 2
0 0%

98%
Costa Rica 97% 97% 2
100%
67% +10pp
0 0 0% 0%

79% 4
Puerto Rico 75%
2
100%
73%
50% -50pp
0 0% 0%

88%
Guatemala 79% 10.58
78%
76% +13pp 3.92
0.00 0% 0% 0%

Trinidad
0% NA

98.7% 99.0% 98.0% 0.03 100% 100% 100%


Peru 0.02
0.01
46% -21pp

AR: Accounts Receivables


Data of December, January & February 24
Contents

1. MIX3R KPIs

2. Admixtures
3. Pricing

4. Credit
5. Benefits Statement

6. Cemex GO
7. Customer Centricity

8. Highlights

25
Detail of Value Proposition Components

Por
Ac t u
aliza
r

26

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