PERFECTLY

BUTTONED
By: Selena Chavez
 I. Introduction
II. Background
III. Proposal
IV. Analysis
V. The process of the survey
Outline VI. Survey Results
VII. Implementations
VIII.Recommendations
IX. Conclusion
 Introduction to Perfectly Buttoned

What is Perfectly • The blouse striving for the

Buttoned? best fit

Why was Perfectly • Janet’s background

Buttoned
founded? • What made her inspired
Perfectly Buttoned

■ Current Target Market:

– The professional women ages 50-65

– Baby boomer
– Niche market
■ Issues at hand (before proposal)
Proposal

■ Conduct a customer analysis

– To ensure if it is a right target
market segment
– To verify the validity of the
current pricing strategy
– To identify new name for the
blouse
Benefits Target & Importance Proof

Functional •Princess Cuts •Better than darts, helps elongate the

•Stretch in fabric body
•No top button •Comfort
•More buttons •Better fit
•More fullness in chest; lower •Better fit, comfort, helps with the age
than industry

Economical •No yoke •Reduces price value of shirt

•More button construction
•More money for production
•Competitor shirts ranging from $27 to
$290; not many in the $100 range
Benefits Target & Importance Proof

Emotional/ •Having a shirt with the right proportions •Don’t fit the norm for average
Psychological
eliminates frustration when shopping body measurements
•Company thought of the modern working
women who don’t fit industry
•Target is largely dismissed (focused on
youth)

Self-Expressive •Able to wear what we want to wear to work •Fashionable in a work

/Social
•No compromising environment
•No chemicals
Survey - The Process

◦ Utilize Google Forms

◦ Displaying the survey in our
personal social media and
email accounts.
 Survey Results

Summary of Gender
 Survey Results

Summary of Age & Employment

 Survey Results

Summary of Cup Sizes & Blouse Sizes

Survey Where do you usually buy this
type of apparel?
Results • The Mall, Department Stores
(such as Macy’s JCPenney, &
Continued Nordstrom), Online
Please share any other issues
that bother you when wearing a
button-up blouse.
• Buttons gap away, arm
movement is very limited, hard
to find blouses that fit in the
chest, sleeves, and the torso
length
What do you currently use to
solve button-up blouse fit
issues, if anything?
• Wearing undershirts, purchase
larger sizes, use tape or safety
pins, alterations
How much would you be
willing to pay for a button-up
blouse that is designed to fit
your cup and body size
perfectly?
• Ranged from $37 to $42.69
Summary of
Clothing
Choices
Survey Results Continued
Summary of Brand Names
Implementations

Based on our survey results we believe

the following information will serve
“Perfectly Buttoned” best:
■ Target Market: Professional working
women ages 50-65
– with an above average chest size
■ Brand Name: Flawless Fit
■ Price Point: Around $40
Recommendations
1. Obtaining feedback and reviews from
customers
2. To reach 50-65 year olds through social media
• Facebook
• Pinterest
3. Partnerships with social media influencers
4. For FlawlessFit, expand target market for the
ages 20-34
 Conclusion
◦ We worked to gain information about various
customers segments by implementing the survey.
◦ Flawless Fit to target professional working women
aged 50-65
◦ Suggest advertising on social media platforms like
FB or Pinterest and expanding target market to 20-
34 in the future
Questions?
THANK
YOU!