action, they are also thinkers. Indeed they are often very methodical people who plan their moves carefully. • 4.Entrepreneurs are academic and social misfits. • The belief that entrepreneurs are academically and socially ineffective is as a of some business owners having started successful entreprise after dropping out of school or quitting a job. This has been blown out of proportion in an attempt to “profile” the typical entrepreneur. • Historically, educational and social organizations did not recognize the entrepreneur. They abandoned him or her as a misfit in a world of corporate giants. Today the entrepreneur is considered a hero socially, economically and no longer misfit. • 5: Entrepreneurs must fit the profile .many books and articles have presented checklists of characteristics of the successful entrepreneur. • These lists were neither validated nor complete; they were based on case studies and on research findings among achievement ~ oriented people . Today we realize that a standard entrepreneurial profile is hard to compile. The environment, the venture itself and the entrepreneur have interactive effects which results in many different types of profiles. • 6: All entrepreneurs need money. • Its true that a venture needs capital to survive, it is also true a large number of business failures occur because of a lack of adequate financing, yet money is not the only balwark against failure. Failure due to lack of proper financing often is indicator of other problems such as: managerial incompetence, lack of financial understanding, poor planning and the like. Many successful entrepreneurs have overcome the lack of money while establishing their venture. To those entrepreneurs, money is a source but not an end in itself. • 7: All entrepreneurs need is luck. • Being “the right place at the right time” is always an advantage. But luck happens when preparation meets opportunity is an equally appropriate advantage. Prepared entrepreneurs who seize the opportunity when it arises often seem “lucky” they are in fact simply better prepared to deal with situations and turn them into successes. What appears to be luck really is preparation, determination , desire, knowledge and innovativeness. • 8: Ignorance is bliss for entrepreneurs. • The myth that for much planning and evaluation lead to constant problems that over analysis leads to paralysis~ does not hold up in today’s competitive markets which demands detailed planning and preparation. • 9: Entrepreneurs must fail. • Its true that many entrepreneurs suffer a number of failures before they are successful. They follow the adage “ if at first you don’t succeed, try, try again”. In fact failure can teach many lessons to those willing to learn and often leads to future successes. • 10: Entrepreneurs are extremely risky takers [Gamblers]. The public’s perception of the risky, most entrepreneurs assume is distorted. Although it may appear that an entrepreneur is “gambling ” on a wild chance, the fact is that the entrepreneur is usually working on a moderate or calculated risk • DEADLY MISTAKES OF ENTREPRENEURS . • 1. Managerial mistakes whereby they don’t delegate or plan. • 2.Lack of experience in a certain business line. • 3.Poor financial control. • 4.Weak marketing effort. • 5.Failure to develop a strategic plan. • 6.Uncontrolled growth. • 7.Incorrect inventory control. • 8.Poor location. • 9.Inability to make the entrepreneurial transition. THE ENTREPRENEURIAL PROCESS. 1.Aquiring motivation. This means what influences a potential entrepreneur to venture into business, this include culture, family, peer, education and support form lenders. 2.Identifying, Evaluating the opportunity. This is evaluating whether the idea is viable. The factors to consider include return on investment, market size, profit margins, capital requirements, competition and breakeven period. 3. Developing a business plan. The idea identified is put down on a paper where it is described in form of a business plan. A business plan can be given to financials for funding purposes. Parts of a business plan include ~ description plan, management and operational plan and financial plan. 4. Identifying resources The resources include human, financial and materials resources. Identify resource gaps and available suppliers and develop access to needed resources. 5. Manage the enterprise • This is by developing management style, understand key variables for success, identify problems and potential, implement control systems and then develop growth strategies. Asssignment. • 1. explain the myths that are associated with E. ship • 2,differanciate between an entrepreneurship and an entrepreneur