B.

S ENGLISH (2nd Semester)

COURSE BSCS -111

(mass communication)
Instructor: prof. ABU BAKAR
 Introduction to mass communication

• Definition
• Types of communication
• Significance of communication
 What is communication?
 Communication means transferring thoughts,
information, emotion and ideas through
gesture, voice, symbols, signs and expressions
from one person to another. Three things are
most important and essential in any
communication process they are Sender,
Receiver and the Channel (medium).
 Types of communication
 There are 2 basic types of communications:
1. Verbal Communication
2. Non-Verbal Communication
 Communication types based on style and
purpose are:
1. Formal Communication
2. Informal Communication
 Verbal Communication

• The communication happens through verbally,

vocally or through written words which
express or convey the message to other is
called verbal communication.
• Example: Baby crying (vocal) is verbal
communication which express the hungry or
pain through vocally.
 Verbal communication has two types

1. Oral Communication
2. Written Communication
• Oral Communication: A communication which
happens through word of mouth, spoken words,
conversations and also any messages or information
are shared or exchanged between one another
through speech or word of mouth is called oral
communication. Example: Public speech, News
reading, Television, Radio, telephone and mobile
conversations.
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• Written Communication: A communication
happens through any word written or often
written sign which refers the languages uses in
any medium is called written communication.
Example:  Simply any hand written, typed,
Newspaper, printed word documents, letters,
books and magazines.
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 Non-Verbal Communication
 Any communication without word of mouth,
spoken words, conversation and written
languages are called Non-Verbal
Communication. It happens through signs,
symbols, colours, gestures, body language or
any facial expressions are known as non verbal
communication. Traffic signals are one of the
best examples for non verbal communication.
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 Types of Communication Based on Purpose and Style

 Formal Communication
• In formal communication, certain rules, conventions
and principles are followed while communicating
message. Formal communication occurs in formal and
official style. Usually professional settings, corporate
meetings, conferences undergoes in formal pattern.
• In formal communication, use of slang and foul
language is avoided and correct pronunciation is
required. Authority lines are needed to be followed in
formal communication.
 Informal Communication

• Informal communication is done using channels

that are in contrast with formal communication
channels. It’s just a casual talk. It is established
for societal affiliations of members in an
organization and face-to-face discussions. It
happens among friends and family. In informal
communication use of slang words, foul
language is not restricted. Usually. informal
communication is done orally and using gestures.
 Visual communication
 Visual communication is the act of using
photographs, art, drawings, sketches, charts
and graphs to convey information. Visuals are
often used as an aid during presentations to
provide helpful context alongside written
and/or verbal communication. Because people
have different learning styles, visual
communication might be more helpful for
some to consume ideas and information.
 Importance of Communication:

 The following points can illustrate the

importance of communication in human
resource management:
• Base for Action:
Communication acts as a base for any action.
Starting of any activity begins with
communication which brings information
necessary to begin with.
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 Planning Becomes Easy:
• Communication facilitates planning. Planning is made easy
by communication. Any type of information regarding the
human resource requirement of each department of the
organisation with their qualifications, the type and kinds
of job etc. can be collected through communication which
helps in human resource planning. Policies and
programmes for their acquisition can be prepared and
implemented. In the entire process communication plays a
vital role, it also facilitates managerial planning of the
organisation.
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 Means of Coordination:
Communication is an important tool for
coordinating the efforts of various people at work
in the organization.
 Aids in Decision-Making:
The information collected through communication
aids in decision-making. Communication facilitates
access to the vital information required to take
decisions.
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• Provides Effective Leadership:
• A communication skill bring manager near to
his subordinates and exchange ideas and
submits appropriate proposals, knows their
opinions, seeks advices and make decisions.
• This enables a manager to win confidence of his
subordinates through constantly
communicating with them and removing
probable misunderstandings.
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 Boosts Morale and Motivation:
• An effective communication system instills confidence
among subordinates and workers ensuring change in
their attitude and behaviour. The main cause of
conflict and dissatisfaction is misunderstanding which
can be removed through communication skills. The
removal of misunderstanding makes manager and his
subordinates understand each other and create good
industrial relations. This boosts up the morale of the
people and motivates them to work harder.
 The End

GOOD LUCK