VEGAN COOKIE

By:
CEREAL
Cristel Rose S. De Vota
Ella C. Pabustan
BUSINESS GOAL

The goal of the Vegan Cookie Cereal is

to give a happy tummy in every

consumer in a convenient and healthy

way.
STRATEGIES

Vegan Cookie cereal will be producing a

convenient but healthy food in a tastier
and yummy way. This cereal will also
design as a flexible, that can consume
not only as a traditional cereal but can
accompaniment with different milk,
sidings and flavorings.
I. The Business
Vegan Cookie Cereal is a vegetable-
based cereal that can conveniently eat
anytime, anywhere with a complete
nutrient that gives your body an
energy to fulfill your day.
The cookie cereal will be producing, using a nontoxic and locally
produce ingredients that listed below:

*All Purpose Flour *Chocolate Chips

*Baking Soda *Peanut Butter
*Sea Salt *Banana
*Egg *Squash
*Vanilla Extract *Carrot
*Sugar *Moringa Leaves(Super fine)
The following are the procedure
will be done in producing Vegan
Cookie Cereal:
1. Prepare all the tools and utensils
needed.
2. Prepare and measure all the ingredients needed.
3. Preheat oven to 375 degrees.
4. Combine APF, baking soda and salt in
large bowl.
In separate medium bowl, combine mashed banana, beaten
egg, vanilla, butter, and sugar; Mix well.
Add moringa and carrots to wet ingredients and fold together.
Combine both bowls and then add chocolate
chips. Mix.
Take cookie sheet and attached some
wax paper.
Take generous teaspoon of dough and place on cookie sheet or take 1
teaspoons of dough and roll into a ball in your hand, place on cookie
sheet and gently flatten into circle. (Note: cookies will not raise much or
spread out)
Cook at 375 degrees, middle rack, for approx. 8-10 minutes or
until the bottoms start to brown.
Place on cooling rack and let cool
completely.
Serve in a bowl with a glass of
milk, enjoy!
Vegan Cookie Cereal will be focused on its unique marketing
strategy in terms of:
• Offering organic, high quality baked cookie cereal.
• Offering a convenient location that offers easy purchase.
• Offering a lot of ways to purchase (grocery store, Online and stalls).
• Offering excellent customer service.
• Offering a good labeling and packaging.
• Offering a reasonable price.
• Offering some promos to all loyal consumers.
D. Location of the Business

Vegan Cookie Cereal main store

and producing area will be
located at #080, L Cortez street,
barangay Minane, Concepcion,
Tarlac (In front of FCC).
E. Competition

Vegan Cookie Cereal in the Philippines is not so

popular nor it wasn’t market available, so the product
we will introduced is mostly likely new and doesn’t
have direct competitors, but a lot of indirect product
competitors is on the list, like the quicker oatmeal and
koko krunch cereals that widely known brand names
with the same classification with vegan cookie cereal.
F. Management

Vegan Cookie Cereal will be managed by the two

proprietors to cut the cost of producing. The
management will be hiring 3 more staff in the kitchen
that will fulfill the work of preparing the tools and
equipment, baking the goods and packaging the goods.
Another one will be hiring to be assign on the store
and taking the responsibilities on taking orders online.
VII. Personnel

To produce Vegan Cookie Cereal,

we need some experienced worker
who has skills in baking, product
labelling/packaging and marketing.
VIII. Summary
II. FINANCIAL
DATA
A. Sources and Applications of Funding

The Vegan Cookie Cereal is seeking

total funding of 100,000 to launch its
store. The half of capital will be
coming from the own investment of
Ms. De Vota and Ms. Pabustan and
another half are loan from the bank.
Specifically, these funds will be used as
follows:
• Store maintenance
• Oven, Mixer and Tools
• Ingredients
• Packaging
• Water and Electrical Bills
• Oven Gas Cost
B. Capital Equipment List
TOOLS
TOOLS AND
AND UNIT
UNIT QUANTITY
QUANTITY COST
COST PER
PER UNIT
UNIT
EQUIPMENT
EQUIPMENT
1.
1. CONVENTIONAL
CONVENTIONAL OVEN
OVEN 1PC
1PC 20,000
20,000 PESOS
PESOS

2.
2. HEAVY
HEAVY DUTY
DUTY MIXER
MIXER 2PCS
2PCS 20,000
20,000 PESOS
PESOS

3.BLENDER
3.BLENDER 2PCS
2PCS 3,000
3,000 PESOS
PESOS

4.SEALER
4.SEALER 1PC
1PC 1,000
1,000 PESOS
PESOS

5.WEIGHING
5.WEIGHING SCALE
SCALE 2PCS
2PCS 1,000
1,000 PESOS
PESOS

6.MEASURING
6.MEASURING SPOON
SPOON 4
4 SET
SET 200
200 PESOS
PESOS

7.MEASURING
7.MEASURING CUPS
CUPS 4
4 SET
SET 300
300 PESOS
PESOS

8.RUBBER
8.RUBBER SCRAPER
SCRAPER 4
4 PCS
PCS 280
280 PESOS
PESOS

9.MIXING
9.MIXING BOWL
BOWL 3
3 SET
SET 2,000
2,000 PESOS
PESOS

10.STRAINER
10.STRAINER 2
2 PCS
PCS 250
250 PESOS
PESOS

11.BAKING
11.BAKING SHEET
SHEET 8
8 PCS
PCS 800
800 PESOS
PESOS

12.COOLING
12.COOLING RACK
RACK 4
4 PCS
PCS 400
400 PESOS
PESOS

13.MEASURING
13.MEASURING PITCHER
PITCHER 1PC
1PC 100
100 PESOS
PESOS

14.WAX
14.WAX PAPER
PAPER 1
1 ROLL
ROLL 75
75 PESOS
PESOS

15.CHOPPING
15.CHOPPING BOARD
BOARD 2PCS
2PCS 150
150 PESOS
PESOS

16.KNIFES
16.KNIFES 2
2 SET
SET 300
300 PESOS
PESOS

TOTAL
TOTAL COST
COST 49,855
49,855 PESOS
PESOS
C. Projected Balance Sheet
ASSETS
ASSETS YEAR
YEAR 11 YEAR
YEAR 22 YEAR
YEAR 33
CURRENT
CURRENT ASSETS
ASSETS
Cash
Cash 40,000
40,000 60,000
60,000 80,000
80,000
Other
Other Current
Current Assets
Assets 8,000
8,000 5,000
5,000 5,000
5,000

Total
Total Current
Current Assets
Assets 48,000
48,000 65,000
65,000 85,000
85,000

LONGTERM
LONGTERM ASSETS
ASSETS
Equipment
Equipment 50,000
50,000 40,000
40,000 30,000
30,000
Improvements
Improvements to
to building
building 10,000
10,000 7,000
7,000 5,000
5,000

Total
Total Long-term
Long-term Assets
Assets 60,000
60,000 47,000
47,000 35,000
35,000
Total
Total Assets
Assets 108,000
108,000 112,000
112,000 120,000
120,000

LIABILITIES
LIABILITIES

Sales
Sales Tax
Tax 2,000
2,000 2,000
2,000 2,000
2,000
Payroll
Payroll Taxes
Taxes 1,000
1,000 1,000
1,000 1,000
1,000
Total
Total Current
Current Liabilities
Liabilities 3,000
3,000 3,000
3,000 3,000
3,000

LONGTERM
LONGTERM LIABILITIES
LIABILITIES
Bank
Bank loan
loan 50,000
50,000 25,000
25,000 0.00
0.00
Own
Own Investment
Investment 50,000
50,000 25,000
25,000 0.00
0.00
Total
Total Long-term
Long-term Liabilities
Liabilities 100,000
100,000 50,000
50,000 0.00
0.00
Total Liabilities
Total Liabilities 103,000
103,000 53,000
53,000 3,00
3,00

OWNER’S
OWNER’S EQUITY
EQUITY 5,000
5,000 59,000
59,000 117,000
117,000
D. Break-Even Analysis

BREAK-EVEN ANALYSIS
MONTLY REVENUE BREAK-EVEN 352,000 Pesos

ASSUMPTIONS: 271,000 pesos

ESTIMATED MONTLY FIXED COST
E.Income Projections (Profit and Loss Statements)
PROFIT AND
LOSS
SALES
SALES YEAR
YEAR 11 YEAR
YEAR 22 YEAR
YEAR 33
Direct
Direct Cost
Cost of
of Sales
Sales 1,880,00
1,880,00 2,280,000
2,280,000 2,680,000
2,680,000
Total
Total Cost
Cost of
of Sales
Sales 1,880,00
1,880,00 2,280,000
2,280,000 2,680,000
2,680,000
Gross
Gross Margin
Margin 3,760,000
3,760,000 4,560,000
4,560,000 5,360,000
5,360,000

EXPENSES
EXPENSES
Payroll
Payroll 720,000
720,000 720,000
720,000 720,000
720,000
Marketing
Marketing && Other
Other Expenses
Expenses 60,000
60,000 60,000
60,000 60,000
60,000
Utilities
Utilities 240,000
240,000 240,000
240,000 240,000
240,000
Manufacturing
Manufacturing Ingredients
Ingredients 1,584,000
1,584,000 1,584,000
1,584,000 1,584,000
1,584,000
Packaging
Packaging 52,000
52,000 52,000
52,000 52,000
52,000
Delivery
Delivery Cost
Cost 120,000
120,000 120,000
120,000 120,000
120,000
TOTALOPERATING
TOTALOPERATING EXPENSESEXPENSES 2,776,800
2,776,800 2,776,800
2,776,800 2,776,800
2,776,800

Annual
Annual Interest
Interest 90,900
90,900 90,900
90,900 90,900
90,900
Annual
Annual Taxes
Taxes 82,300
82,300 82,300
82,300 82,300
82,300

NET
NET PROFIT
PROFIT 810,000
810,000 1,610,000
1,610,000 2,410,000
2,410,000
F. Cash Flow Projection
CASH
CASH RECEIVED
RECEIVED YEAR
YEAR 11 YEAR
YEAR 22 YEAR
YEAR 33
Cash
Cash from
from Operations
Operations
Cash
Cash Sales
Sales 3,760,000
3,760,000 4,560,000
4,560,000 5,360,000
5,360,000
Subtotal
Subtotal Cash
Cash from
from Operations
Operations 3,760,000
3,760,000 4,560,000
4,560,000 5,360,000
5,360,000
Additional
Additional Cash
Cash Received
Received 00 00 00
New
New Investments
Investments Received
Received 00 00 00
Subtotal
Subtotal Cash
Cash Received
Received 3,760,000
3,760,000 4,560,000
4,560,000 5,360,000
5,360,000

EXPENDITURES
EXPENDITURES
Expenditures
Expenditures from
from Operations
Operations 1,696,800
1,696,800 1,696,800
1,696,800 1,696,800
1,696,800
Cash
Cash Spending
Spending 840,000
840,000 840,000
840,000 840,000
840,000
Bill
Bill Payments
Payments 240,000
240,000 240,000
240,000 240,000
240,000
Subtotal
Subtotal Spent
Spent on
on Operations
Operations 2,776,800
2,776,800 2,776,800
2,776,800 2,776,800
2,776,800

Additional
Additional Cash
Cash spent
spent 173,200
173,200 173,200
173,200 173,200
173,200

NET
NET CASH
CASH FLOW
FLOW 810,000
810,000 1,610,000
1,610,000 2,410,000
2,410,000