Screen the proposed

solution/s based on
viability, profitability
and customer
requirements
What is viability?
Viability is defined as the ability to
survive. In a business sense, that
ability to survive is ultimately
linked to financial performance and
position.
6 steps to determine the viability
• Determine the target market
• Understand the needs of the market
• Define the value proposition
• Offer up a core set of features for the minimum
variable product (MVP)
• Build the MVP prototype
• Get the MVP in the market
 What is profitability?
• Profitability is the primary goal of all
business ventures. It is a company's
ability to use its resources to produce
income that exceeds its costs. In other
words, this is a company’s capability of
generating profits from its operations.    
3 keys to analyze the profitability of the
proposed solution:
• Determine the true cost of production
• Test the market
• Find the safe spot
What is consumer
requirements?
• Customer requirements are what
motivate consumers to purchase a
product or service. By and large, this
is driven by a set of needs, including
product functionality, price,
reliability, and convenience.
Must have:
• It is the basic requirements expected
by the market that will be appreciated
if fulfilled.
• Example:
Customers thinks that restaurants need to
have rest room when dining in
Satisfiers
• It is the expression of the market
desire explicitly. The market is
satisfied if the services exceed the
expectations.
• Example:
Buying with discounts
Delighters
• These are the bonus, extras, or add-on
to the product requirements. These
are not necessary but it will satisfy
the market more.
• Example:
Buying a product with freebies