OVERALL

more than 350 chain stores from

350 North to South of China

owns a chain of 650 stores all

650 over the world

passed 231 quality tests by SGS

231 Japan

100% imported materials from

100 Taiwan.
 IN VIET NAM
1TOP BRANDS
2THE BEST SYSTEM
3PROFESSION
4STRONG GROWTH
• Store number: 174
• Number of provinces present: 23/63
• Milk tea price: 32,000 to 47,000 VND
• Franchise: 20000 USD
Ding Tea_Binh Duong New City
LOCATION
• Located at E1
Huynh Thuc
Khang stress,
Binh Duong
new city
 Bad serving attitude of waiter:

 Some waiters were unfriendly

 Not serving iced tea before guests order drinks or meals

 The waiter took a long time to make water

 Using plastic cups

 Every day, the Ding Tea milk tea chain uses tens of
thousands of cups of milk tea.

 Plastic cups contain many toxins harmful to the

environment and people’s health such as bisphenol (like
BPA) and phthalates.

 Vietnam is the fourth country in the world in terms of

the amount of plastic waste used.
Low-quality facilities

The hallway on the first floor of this place had Wi-Fi connection is too weak
many leaves, dirty water, dust and the
furniture is sprawling
Inconsequential price:
 The menu here is very diverse but it’s quite expensive compared to the quality of
foods and drinks
  The kumquat tea is quite sour and
Reviewers said that foods here are quite bitter, its nearly 50000 thousand
bland despite they have well decoration  Milk tea does not have a spoon to
scoop the topping.
Low-quality advertising
 Ding Tea’s business strategy is quite weak. That is because there are no clear
advertising plans as well as goals, and there are no special incentives and
promotions for customers, especially loyal customers.

 Moreover, the promotion of stores on social networks like FB is not well invested,
so the interaction is less, leading to fewer people know.
Easy to lose credibility

In just one year, 2019, Ding Tea was

constantly involved in milk tea scandals
Dirty hygiene
The store’s toilets were not clean because there was a lot of dirt due to
not being cleaned for a long time, there was a lot of water on the floor,
leading to many mosquitoes
The lobby on the second floor is also dirty.
The Covid-19

The staff did not disinfect or measure the temperature of customers before they
enter the store and the store did not have the antiseptic solution available to
customers.