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Malaysian franchise company International franchise company

Tealive is a drink and beverage industry. Tealive Gong cha is a drink and beverage industry. Gong
is considered for one of the most well-known Cha is an international bubble tea chain that
bubble tea brands in Malaysia. Tealive is What type of founded in Kaohsiung, Taiwan in 2006 and has
currently available in over 520 places all over the business or taken Malaysia's neighbouring countries by
world, including Malaysia, China, Vietnam, industry interests storm since 2009. Gong Cha is now the fastest-
Myanmar, Brunei, the Philippines, Australia, the you? growing brand in the world, with over 1,500
United Kingdom, and more. outlets in South Korea, Japan, the United States,
Canada, and other countries.
Tealive have a good growth potential because of Gong cha have a good growth potential by its
the brand. Brand is considered as important nearly 1,500 outlets around the world, the
matter for a product as the name and design will popular bubble tea chain became a sensational
make it more easily to be identified and icon associated with pop culture. Gong Cha
recognize by the customer. Tealive brand What are the offers unique drink customisation services for its
becoming one of the most demanded bubble tea industries that customers' preferences. It is rich, flamboyant,
drink in the market, it has to strengthen its have good or creative, and brewed with premium quality.
brand from the core. excellent growth
potential? Being one of the top famous brand’s milk tea-
It also has high local market knowledge and brand in Asia, Gong Cha has a long history of
connection because of the six years of stable development and non-stop innovation
experience in previous business. Tealive has a lot such as freshly brewed tea leaves, high-grade
of connection in the bubble tea market ultraviolet filters and sugar and ice options.
especially among the supplier and customer that
has visited the outlets. Next, its low cost of goods with high profit, good
quality tea and pearls with friendly customer
Tealive is the largest Tea Beverage Company in service and high-quality drinks for the entire
Malaysia which is 200 outlets in its home menu is the reason of Gong cha growth.
market. The growth factor of the Tealive
company is its unique tea, coffee and juice
innovation, always make a new promotion and
discount, and fast order (20 sec per glass).

Tealive has emphasize its outlet all over the Gong cha emphasize four states in Malaysia,
Malaysia. Tealive mainly located its outlet in which is Klang, Johor, Penang and Melaka
shopping mall, near petrol station, hotel, airport, How feasible is because of economy and population rate. Gong
and train station. Many locations offer drive-up the type of cha mainly located in shopping malls to attract
service. In my location, Tealive is feasible. It is business in your the customers. But in my location there’s no
because tealive's popularity can attributed to specific location Gong cha shop because I am located in Kedah. I
their unique approach and located in strategic or geographic think Gong cha is not feasible in my area and it
area, easier for customer to get it. Tealive's area? has a fewer outlet in Malaysia because of its
approach has always been to focus on three indistinguishable packaging to other
basic things which is high convenience, high competitors, thus creating confusion among
affordability and high quality of the products on consumers.
their menu.
In my point of view, I would choose Tealive as a franchise business because it is more famous bubble tea brands in
Malaysia compared to Gong cha. Even though Gong cha have been conquered the bubble tea brand all over the world,
but Tealive is the best known in Malaysia and it has great potential which could make it become more famous all around
the world compare to gong cha in future. Tealive give more working work opportunities to our people which leads to
increase our economy. There's many benefits of being franchisee of Tealive like get more profit than other competitor.
KAJASHINE GOPAL KRISHNAN 22A - 201240283

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