BI-Presentation

ANNUS SALAM
SAUD LIAQAT
TAIMOOR MALIK
BAKHTIAR
Business Intelligence

 Business intelligence (BI) leverages software and services to transform data into
actionable insights that inform an organization’s strategic and tactical business decisions.
 BI tools access and analyze data sets and present analytical findings in reports,
summaries, dashboards, graphs, charts and maps to provide users with detailed
intelligence about the state of the business.
Early Days of BI

 Up until the 1950s, computers relied mostly on punch cards or punched tapes to store
data.
 These were huge piles of cards with tiny holes in them, which would store the
information to be processed by the computers.
 In 1956, however, IBM invented the first hard disk drive, making it possible to store
large amounts of information with greater flexibility of access.
Early Days of BI

 Not long after that, in 1958, IBM researcher Hans Peter Luhn published a historical paper
called A Business Intelligence System.
 He theorized about the potential of a system for “selective dissemination” of documents
to “action points” based on “interest profiles.”
 His work has remarkable significance even to this day since he predicted several business
intelligence trends which are cutting-edge nowadays, as the ability for information
systems to learn and predict based on user interests.
 Today we call it machine learning. Luhn is popularly recognized as the father of business
intelligence.
Organizational BA

 Traditional Organizational BA is the “old-school way” of implementing data analytics

tools.
 It typically requires a complex IT environment, space for data warehousing, and near-
constant involvement from IT staff.
 The important thing to note here is that “old-school” doesn’t mean “outdated” or
“inferior.” 
Organizational BA

 Traditional BI systems have been focused mostly on hypothesis based reporting with its
foundation in historical data and past results, to answer the question of “What
happened?” 
 The data warehouses were technically complex and required extensive IT staff to
maintain and manage.
 They needed staff specialized in BI to extract insights out of data and create analytical
reports for separate departments and business functions. 
Advantages

 Helps you monitor the progress of your mission

 Helps increase efficiency
 Helps you be updated
 Give an edge because of limited resources
Disadvantages

 Lack of alignment, availability and trust

 Lack of Commitment
 Requires High Knowledge
 Low quality of underlying transactional data
 Low quality of experimental designs and predictions
 Owned and managed by IT
 Highly Expensive
Self Service Analytics

 Self-Service Analytics is a  form of business intelligence (BI) in which line-of-business

professionals are enabled and encouraged to perform queries and generate reports on
their own.
 With nominal IT support. Self-service analytics is often characterized by simple-to-use
BI tools with basic analytic capabilities and an underlying data model that has been
simplified or scaled down for ease of understanding and straightforward data access
The need of Self Service Analytics

 There might be a highly curated IT model, and the business users can then access that
data model to create their own visualizations and do some of their own analysis.
 In some cases, though, that still has some of the same challenges as a pure IT-Managed
solution.
 Not only do SSA allow users to build data visualizations and Power BI, but going to
allow them to do their own modeling against the data warehouse and potentially develop
their own analytical models on which the visualizations are built.
Advantages

 Ability to Scale Out

 Direct Stakeholder Ownership
 Requires Less Knowledge
 Innovation Within Business Areas
 New Windows for Exploring Things
Disadvantages

Skillset
 Some data concepts are complex because the problem is inherently challenging. We need
to make sure the point at which we handoff to Self-Service aligns with the skillset that
those Self-Service users possess.
Investment
 We’ve seen some organizations approach Self-Service to reduce IT costs by having some
of that demand fulfilled directly by the business. The reality is there still needs to be an
IT investment to support Self-Service.
Disadvantages

Redundancy
 A lot of business units may have similar or overlapping desires for data, and each of
those individual areas will do their own implementation of modeling and reporting on
that data.
Accuracy
 Self-Service can give us some shortcuts, this often means that some important processes
are skipped or missed. That may not be critical for doing analysis at a high level, but
there is a potential to lose a certain amount of accuracy.
Smart Analytics

 Smart Analytics uses artificial intelligence (AI) and machine learning to enhance
analytics across all phases of the data lifecycle — from the way data is prepared, to how
analysis is performed and insights are delivered.
 A combination of data science and artificial intelligence, augmented analytics makes data
analytics accessible for more people to get value from data, allowing them to ask
questions and automatically generate insights in an easy, conversational manner.
Smart Analytics

Major use of Smart Analytics in

 Cloud Computing/Analysis
 GPS/GIS
 Satellites/Space Technologies
 Robotics
Advantages

 Delivers value faster

 Uncovers hidden possibilities
 Increases trust
 Increases data literacy
 Relevancy
 Data correlation and insights automatically generated to drive decision-making
Comparison
Comparison