Question 2

Review and access the following documents from the link provided below:
§ Marketing Policy and Procedures
§ Market Research Policy and Procedures
https://bouncefitness.precisiongroup.com.au/policies-and-procedures/marketing-policy-
procedures/
Answer the questions below about communicating marketing strategies to relevant stakeholders.

a. Outline the five requirements Bounce Fitness’ Marketing Policy statement in relation to providing
accurate information to customers.

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i. Provide up-to-date and accurate information to its clients, and the general public

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at alltimes.

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ii. Provide current and accurate information that enables potential clients to make

o.
informed decisions.
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iii. Provide advice to prospective clients on products appropriate to their needs.

iv. Provide all relevant information to clients, prospective clients, and other
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stakeholders as soon as practicable in easily accessible media.

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vi y re

v. Market all products and services in an ethical manner, ensuring integrity, avoiding
misleading or ambiguous statements, and enabling potential clients to make
informed decisions.
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BSBESB404 - Market new business ventures Assessment Workbook V1 07.21

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