PRESENTATION ON TATA MOTORS

SELF- RELIANCE CAMPAIGN

Presented by:
Sumitra Ghimire
Anusha Maharjan
Aditi Giri
INTRODUCTION OF SIPRADI TRADING PVT. LTD

• Sipradi is the sole dealer in Nepal for vehicles manufactured by Tata motors of India since 1982
• It have a network of 36 sales offices and 32 service centers dedicated to commercial vehicles and
passenger vehicles with 300 spare parts outlets across the country
• STPL sells and services the full range of TATA Motors’ commercial and passenger vehicles
 “TATA MOTORS SELF –RELIANCE CAMPAIGN”

• “TATA Motors Self –Reliance Campaign” per which young returnees to Nepal will be financed
up to 75% without collateral at an interest rates of less than 6 percent on the purchase of TATA
commercial vehicles
• In this campaign 1,985 customers were called in which 1,131 were prospects(C0) and 843
customers just called for inquiry
 ROLE AND RESPONSIBILITY

• We worked under mentorship of Mr. Praveesh Pandey, Sales Officer, Panel Van
• We were given task to prospect , make calls and follow up
• We had to extract information about prospect to check if they are eligible for the campaign
• We had to provide information about vehicles and the campaign
• We had to submit report regarding customers’ status on daily basis
 SKILL ACQUIRED/THINGS WE LEARNT

• We learned to communicate with customers

• We got to know roles about sales officers and product in charge
• We gained knowledge about approaching the customers
• We experienced working in real world scenario
• We realized customers’ value
 TYPES OF CUSTOMERS INTERACTED WITH

• Need Based Customers

• Opportunist Customers
• Wandering Customers
• Researching Customers
 CONCLUSION

• This types of schemes and programs helps to build brand value and helps to increase market
coverage
• It helps in maintaining Corporate Social Responsibility of business
• This program proves TATA’s tagline “Connecting Aspirations”
 ACTION IMPLICATION

• This self reliance program has connected people emotionally towards Sipradi
• People have trust, hope towards program so I think such programs should be launched in near
future too as it will help to touch life of people and in return Sipradi will have brand value , loyal
customers and can establish itself as a Socially responsible business
• This results people choosing Sipradi over its competitors
THANK YOU