TATA MOTORS VALUES.

Business, as I have seen it, places one great demand on you: it needs you to self-
impose a framework of ethics, values, fairness, and objectivity on yourself at all
times.” - Ratan N Tata, 2006
Tata Motors is a leading global automobile manufacturing company with a
diverse portfolio that includes an extensive range of vehicles and is one of
India's largest OEMs offering an extensive range of integrated, smart, and e-
mobility solutions.
With its Mission to innovate mobility solutions with a passion to enhance the
quality of life, Tata Motor's vision is to become the most aspirational Indian
Auto Brand by 2024 and consistently win by Delivering Superior Financial
returns, driving sustainable mobility solutions, exceeding customer expectations
and creating a highly engaged workforce.
Tata has always been a values-driven organization. These values continue to
direct the growth and business of Tata companies. They believe their stellar
reputation and success as a business entity have been defined by their powerful
commitment and adherence to the core values and principles.
The core values of Tata Motors that they follow are:
•Integrity - Tata Motors conduct its business fairly, with honesty and
transparency. They always ensure that everything they do stands the test of
public scrutiny.
•Teamwork- Tata Motors believes in investing in their people and partners and
building caring and collaborative relationships. Truly believe in working
together and winning together. Every individual is expected to exhibit success
factors. Individual success will eventually culminate to achieve overall
organizational success.
•Accountability- At Tata Motors they believe that their accountability towards
all their stakeholders, customers, employees, investors and communities drives
them to achieve newer heights of excellence. Their value of accountability
extends to their dealers as well. Tata motors ensure that its goals, growth, and
profitability are not compromised.
•Excellence- Passionate about Achieving the highest standards of quality and
always promoting meritocracy. Encourages the employees to take up projects
and improvement initiatives that enhance their skills and stand by the company's
core value of Excellence.
•Customer focus- Tata Motors keeps ensuring, that what comes from the
people goes back to the people many times over. For enhancing customer
relations, Tata Motors launched “Grahak Samvaad”. To strengthen its
commitment to enhancing customer experience and offering world-class
products this program was launched. Popular amongst the customers and
channel partners, these initiatives included customer feedback sessions,
felicitation of channel partners, and a nationwide check-up camp of all Tata
Motor’s commercial vehicles. As a customer-centric company, Tata Motors has
always been at the forefront of listening to the customers’ needs and offering
the best solutions. 
•Speed- Tata Motors believe in making efficient productions and bringing new
products to the market as per customer needs. Tata Motors try to meet the
customer requirements which allows them to capture a strong foothold in key
market segments. They anticipate market movement and recognize latent
customer needs.
The main purpose of all the Tata Group companies is to improve the quality of
life in the communities they serve. Tata Motors is passionate and committed to
accomplishing its mission and vision guided by the values in the way they do
business.