A research report on 4P’s

of SUNSILK

Submitted by: Kritika Mahat Submitted to: Santosh Dhungana

Roll no: College Name: Einstein Acadamey
Date: June 19, 2021
Acknowledgement
I would like to express my sincere gratitude to Einstein Academy and my teacher
Mr.Santosh Dhungana for giving me this opportunity to do this project on the topic of
4P’s of SUNSILK. I would also like to extend my sincere thanks to my friends for
helping me on this project.
I am highly indebted to my teacher for giving this opportunity to me. I gained a
lot of knowledge and learned many new things. So, I am really grateful to be able to
this project.

Thanking to everyone!
Sincerely Kritika Mahat
Executive summary
Table of content Page no.
• Introduction 1
Abbreviation
 Introduction

Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever
group, which is now considered the world's leading company and brand in hair
conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair
care brand, and ranks as one of the “billion dollar brands". Sunsilk shampoos,
conditioners and other hair care products are sold in 69 countries worldwide.
History
Sunsilk was launched in the UK in 1954, and by 1959 it was available in 18
different countries worldwide. At the time, Sunsilk had an advantage over other
shampoos in the market as it only needed one application, and so meant washing
less natural oils from the hair. Sunsilk cream shampoo for dry hair was launched in
1956.
In 1958, a new transparent polythene tube for the liquid shampoo was introduced as
an alternative large size pack to the bottle. Sunsilk was also available in such tubes.
In 1962, Sunsilk was marketed as a range of shampoos for different hair types. In
2001, Sunsilk moved into the hair colourant market for Asian-type dark hair,
offering a range of seven permanent colours from natural black to copper with
purple, red and gold tints.
Evolution
Launched in 1962 A.D Sunsilk is the second largest shampoo brand. Over the
decades Sunsilk as a hair care and hair expert has constantly evolved, innovated &
has been revamped keeping it contemporary with the changing times and consumer
preferences. It has become a premium and fashionable brand in the personal
products beauty segment. Positioned as the ‘Hair expert’, Sunsilk has identified
different hair needs and offers the consumer a shampoo that gives a desired results.
Customisation has been the core of the product strategy for Sunsilk. In 2016 the
Sunsilk logo was refreshed and simplified. The new badge features a circular shape
with a gradient fuchsia background and white lettering on it. The contrast between
the two colors is strong and eye-catching and the delicate sans-serif typeface looks
powerful yet fine and tender at the same time.