Together we will stop its spread!

One-Stop-Shop for all

COVID-19
Protective Products
PA MAP & Opportunity
Zones
Pain Points of Customer
• No Designs available for N95 category
mask
• Difficult to breathe easily
• Bad heat transfer outside the mask
• Non recyclable material
• Size mismatch for different face sizes
Shopper Persona

Looking for a sturdy and safe mask

Similar capabilities of a N95 mask with

enriched designs

Technically strong mask that can have a

good air flow , heat management and
can be used for high intensity work
sport

Sustainable , environmental friendly

Key Attractors
Various designs masks with same protection capability of N95
mask

Try and buy option for all luxury/premium category masks sold
online

Option to Customize Masks as per User requirement –

Material , Design , taglines

AR and VR feature available for customers to try out various

designs both in the store and online

Both brick and mortar and online availability – Multichannel

experience

CSR activity contribution collected from each mask purchase.

Promoting social causes and thereby increasing brand image.

COVID Packages

Learning Covid insurance knowledge

Our Store
Hero’s Journey
 Attract
• Grab the attention of Millennials and
Gen X and offer an youthful spirit
• As a leader and role model in the
world of cricket and beyond,
Ganguly exemplifies the ethos of the
BL Guard
BL Guard brand to prioritize the Masks
protection of people and the planet

Generation of Viral demand: For the

• Brand Ambassador will Engage ultimate
endorse the Brand on social
media handles such as • Kiosk for try and buy DADA
with Sample stock
Instagram and You tube Ads
• Customized Masks for Protection
• Typical marketing is not done
but rather in-store marketing better engagement
with Signs and logos about
every Mask is displayed to
built the curiosity of
consumers
BL Guard

Adopt
Heroic evangelist: • Tailor Made masks
• Floating online survey with protection
to understand how the capability similar to
Customer came to N95
know about the BL • AR/VR feature for Real
guard masks time interaction with
Masks

Moment of Truth
• Obtaining Feedback
and rating from
Customer against the
purchase to validate the
moment of truth in their
previous steps of
Hero’s Journey
Store Layout