Chapter 8

Profitability Ratio
Examples

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 Net Profit Margin

Chapter 8, Slide #2
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 Net Profit Margin (Revised)

Chapter 8, Slide #3
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 Total Asset Turnover

Chapter 8, Slide #4
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 Return on Assets

Chapter 8, Slide #5
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 DuPont Return on Assets

Chapter 8, Slide #6
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Operating Income and Operating Assets

Chapter 8, Slide #7
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 Operating Income Margin

Chapter 8, Slide #8
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 Operating Asset Turnover

Chapter 8, Slide #9
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 Return on Operating Assets

Chapter 8, Slide #10

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DuPont Analysis with Operating Accounts

Chapter 8, Slide #11

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 Sales to Fixed Assets

Chapter 8, Slide #12

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 Return on Investment

Chapter 8, Slide #13

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 Return on Total Equity

Chapter 8, Slide #14

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 Return on Common Equity

Chapter 8, Slide #15

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 Gross Profit Margin

Chapter 8, Slide #16

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 Gross Profit Margin

Chapter 8, Slide #17

Copyright 2007 by Thomson South-Western, a part of The Thomson Corporation. All rights reserved.