INTERNATIONAL SCHOOL OF

INFORMATICS & MANAGEMENT

SUBJECT – BUSINESS ETHICS & CORPORATE GOVERNANCE

SUBMITTED TO:- SUBMITTED BY:- SAVI BILANDI

R OL L NO :- M B A /2 0 1 8/ 3 73 1
IDENTIFY A COMPANY
OF YOUR CHOICE AND
LIST OUT THE CODE OF
ETHICS FOR THE SAME?
COMPANY
CODE OF ETHICS

Standard of condut
We conduct our operations with honesty, integrity and openness, and with respect for the human
rights and interests of our employees. We shall similarly respect the legitimate interests of those
with whom we have relationships.

Obeying the law

Unilever companies and employees are required to comply with the laws and regulations of the
countries in which we operate
EMPLOYEES
• Unilever is committed to a working environment that promotes diversity and equal opportunity and where
there is mutual trust, respect for human rights and no discrimination.
• We will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for
the work to be performed.
• We are committed to safe and healthy working conditions for all employees.
• We will provide employees with a total remuneration package that meets or exceeds the legal minimum
standards or appropriate prevailing industry standards.
• We will not use any form of forced, compulsory, trafficked or child labour.
• We are committed to working with employees to develop and enhance each individual's skills and capabilities.
• We respect the dignity of the individual and support the right of employees to freedom of association and
collective bargaining.
• We will maintain good communications with employees through company based information and consultation
procedures.
• We will ensure transparent, fair and confidential procedures for employees to raise concerns
CONSUMERS
Unilever is committed to providing branded products and services which consistently offer value in
terms of price and quality, and which are safe for their intended use. Products and services will be
accurately and properly labelled, advertised and communicated.

SHAREHOLDER
Unilever will conduct its operations in accordance with internationally accepted principles of good
corporate governance.
We will provide timely, regular and reliable information on our activities, structure, financial
situation and performance to all shareholders.

BUSINESS PARTNER
Unilever is committed to establishing mutually beneficial relations with our suppliers, customers and
business partners.
In our business dealings we expect our partners to adhere to business principles consistent with our
own
COMMUNITY INVOLVEMENT
Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfil our
responsibilities to the societies and communities in which we operate

PUBLIC ACTIVITES
Unilever companies are encouraged to promote and defend their legitimate business interests.
Unilever will co-operate with governments and other organisations, both directly and through bodies
such as trade associations, in the development of proposed legislation and other regulations which may
affect legitimate business interests.
Unilever neither supports political parties nor contributes to the funds of groups whose activities are
calculated to promote party interests.

THE ENVIRONMENT
Unilever is committed to making continuous improvements in the management of our environmental
impact and to the longer-term goal of developing a sustainable business.
Unilever will work in partnership with others to promote environmental care, increase understanding of
environmental issues and disseminate good practice.
INNOVATION
In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of
society. We will work on the basis of sound science, applying rigorous standards of product safety.

COMPETITION
Unilever believes in vigorous yet fair competition and supports the development of appropriate
competition laws. Unilever companies and employees will conduct their operations in accordance with
the principles of fair competition and all applicable regulations.

BUSINESS INTEGRITY
Unilever does not give or receive, whether directly or indirectly, bribes or other improper advantages for
business or financial gain. No employee may offer, give or receive any gift or payment which is, or may
be construed as being, a bribe. Any demand for, or offer of, a bribe must be rejected immediately and
reported to management.
Unilever accounting records and supporting documents must accurately describe and reflect the nature of
the underlying transactions. No undisclosed or unrecorded account, fund or asset will be established or
maintained.
CONFLICTS OF INTEREST
All Unilever employees are expected to avoid personal activities and financial interests which could conflict
with their responsibilities to the company.
Unilever employees must not seek gain for themselves or others through misuse of their positions

COMPLIANCE – MONITORING – REPORTING

Compliance with these principles is an essential element in our business success. The Unilever Board is
responsible for ensuring these principles are applied throughout Unilever.
The Chief Executive Officer is responsible for implementing these principles and is supported in this by the
Global Code and Policy Committee, which is chaired by the Chief Legal Officer.
Day-to-day responsibility is delegated to all senior management of the geographies, categories, functions and
operating companies. They are responsible for implementing these principles, supported by local Code
Committees. Assurance of compliance is given and monitored each year. Compliance is subject to review by
the Board supported by the Corporate Responsibility Committee and for financial and accounting issues the
Audit Committee.
Any breaches of the Code must be reported. The Board of Unilever will not criticise management for any loss
of business resulting from adherence to these principles and other mandatory policies. Provision has been
made for employees to be able to report in confidence and no employee will suffer as a consequence of doing
so.
IDENTIFY A COMPANY OF
YOUR CHOICE AND LIST
OUT IT’S CSR
ACTIVITIES?
SOME OF MAJOR CSR ACTIVITIES OF
HUL -
1. Greening Barrens (Water Conservation & Harvesting) 
It has 2 main objectives: 
 
a) To reduce water consumption in its own operations and generate sub-soil water tables at its own sites
through the principles of 5R – Reduce, Reuse, Recycle, Recover & Renew. 
b) Help adjacent villages to implement appropriate models of watershed development. 
 
2. Shakti – Changing Lives in Rural India 
Shakti is HUL’s rural initiative, which targets small villages with population of less than 2000. It seeks to
empower under privileged rural women by providing income-generating opportunities, health & hygiene
education through Shakti Vani program and creating access to relevant information through the Shakti
Community Portal.
3. Health & Hygiene Education 
 
Lifebuoy Swastya Chetna is a rural health and hygiene initiative, started in 2002, was initiated in
media dark villages in UP, MP. Bihar, WB, Maharashtra aand Orissa for spreading awareness
about washing hands with Lifebuoy soap. 
 
4. Economic Empowerment of Women 
 
The Fair & Lovely Foundation is HUL’s initiative which aims at economic empowerment of
women across India. It aims to achieve this through providing information, resources, inputs and
support in the areas of education, career and enterprise.
5. Special Education & Rehabilitation 
 
Under the Happy Home initiative, HUL supports special education and rehabilitation of children with challenges. 
a) Asha Daan: Initiated in 1976, HUL supported Mother Teresa and Missionaries in Charity to set up a home in
Mumbai for abandoned, challenged children and the destitute. 
b) Ankur: In 1993, HUL’s Doom Dooma Plantation Division set up Ankur for special education of challenged
children aged between 5 and 15 years. Ankur provides educational. Vocational and recreational activities to over 35
children with range of challenges like hearing or sight impairment, polio, cerebral palsy and several learning
difficulties. 
c) Kappagam: Encouraged by Ankur’s success Kappagam (Shelter), the second center for special education of
challenged children, was set up in 1998 on HUL Plantations in South India. It has 17 children.. The focus is same
as that of Ankur. 
d) Anbagam: This is another day care center (Center of Love), which was started in 2003 in south India
plantations. It takes care of 11 children. Besides medical care and meals, they too are being taught skills such that
they can become self-reliant and pursue elementary studies.
IDENTIFY 10 ETHICAL
ISSUES IN EACH
MARKETING,FINANCE
AND IT SECTOR?
ETHICAL ISSUES IN
MARKETING
1. Data Collection and the Invasion of Privacy
• Data collection is often considered the first, and most significant, stage of marketing. Extensive
data allows businesses to choose the most optimal marketing techniques for their consumer
base. In fact, companies such as Google and Facebook primarily rely on tracking a user’s web
history to generate returns.
• However, while law makers are yet to decide on a legal position, individuals are pushing for
tougher privacy laws. For example, in a recent survey of 11,000 people almost 70% said they
would gladly use a “do not track” feature on search engines if available  Companies such as
Facebook have also received backlash over privacy issues. As such, businesses need to become
more conscious of the privacy of consumers when collecting data.
 Gifts from outside vendors, payment of questionable
Bribery 15%
commissions, “money under the table”
Unfairly placing company interests over family
obligations, taking credit for the work of others, inducing
Fairness 14%
customers to use services not needed, manipulation of
others
Lying to customers to obtain orders, misrepresenting
Honesty 12%
services and capabilities
Differential pricing, charging higher prices than firms
Price 12%
with similar products while claiming superiority
Product safety, product and brand infringement,
Product exaggerated performance claims, products that do not 11%
benefit consumers
Personnel Firing, hiring, employee evaluation 10%
Temptations to use or obtain classified, secret, or
Confidentiality 5%
competitive information
Crossing the line between exaggeration and
Advertising 4%
misrepresentation, misleading customers
Falsifying figures or misusing statistics or information,
Manipulation of Data
distortion
2. Distribution of Data
• Delivery channels such as telemarketing, door to door sales and unsolicited emails are
some of the most controversial areas of marketing.
• Sometimes the law in different countries specifies time frames in which telemarketing
and door to door sales are allowed. For instance, a sales person may only approach you
between 9 am to 6 pm on weekdays and 9am to 5 pm on Saturdays. Further, “do not
knock” stickers a “do not call” register must be obeyed by marketers. While these
protections are in place, legal and ethical issues arise because the majority of
consumers are either unaware of such protections or cannot bothered to report petty
offences. As a result, marketers often get away with illegal and unethical behaviour.
• More specifically in Australia, email Anti-Spam laws requires that a business has the
receiver’s consent, identifies the sender and contains an unsubscribe facility. The grey
area involves the definition of consent. For example, finding a consumer or another
business on a shared directory does not constitute consent. Consent must be expressly
stated or inferred from situations such as an existing business relationship
1. Misleading Claims
• Misleading claims in advertising may involve claims about the quality of the product, the
availability of a service and any exclusions on a good. As examples, marketing techniques such
as pictures of planes for a road transportation company or fine print that may contradict the
overall message of the advertisement misleading and illegal. Companies such as Harvey
Norman and Spec Savers have all been found liable for misleading claims in the past.
• However, problems arise because it is extremely difficult to claim for misleading
advertisement. For instance, that a product was “50% off from before”, a consumer must have
evidence of before and after prices to make a claim.
ETHICAL ISSUES IN FINANCE

• 1. Frauds in the financial sector Legal authorities define fraud as a crime that “involves the use
of dishonest or deceitful conduct in order to obtain some unjust advantage over someone else”.
Frauds include:
• • Financial services sector, i.e., credit card fraud, cheque fraud and other types of identify-
related fraud;
• • Insurance fraud
• • Telecommunication-related fraud
• • Securities-related fraud
• • Computer-related fraud.
ETHICAL ISSUES IN IT

1. Privacy
• Most people have their personal data spread throughout the digital world. Even things thought
to be secure, such as email or private accounts, can be accessed by unintended sources. Most
employers actively check their employees’ computer habits. Privacy has evolving legal
implications, but there are also ethical considerations. Do people know how their accounts are
monitored? To what extent is such monitoring occurring? As Computer World points out in 
this article, privacy concerns can easily become a slippery slope, slowly eroding an individual’s
right to privacy completely.
 2. Digital Ownership
• Digital mediums have allowed information to flow more freely than before. This exchange of ideas
comes with a legal and ethical backlash. How can ownership be established in the digital realm?
Things can be easily copied and pasted online, which makes intellectual property hard to control.
Legal notions such as copyright have struggled to keep up with the digital era. Companies in the
music and entertainment industries have pushed for greater legal protections for intellectual
properties while other activists have sought to provide greater freedoms for the exchange of ideas in
the digital realm.
3. Access Costs
• Net neutrality has become a trendy issue thanks to legislative efforts in the last few years. The issue
of net neutrality is essentially a question of access. Proponents want the Internet to remain open to
everyone while some businesses want to create tiered access for those who are willing to pay. The
issue even extends to private Internet usage since the cost of service in some areas may be cost
prohibitive. The larger ethical question is whether or not digital exchange is now a universal right.
The cost of access can impede business growth, entrepreneurial spirit and individual expression.
• These issues are essential for everyone, but they carry extra weight for those who work with
information technology. It is important to remember that working with technology is not separated
from ethical contexts but can actually help define a legal and ethical code for generations to come.
 4. Data Gathering
• On some level, everyone knows that their online lives are monitored. The United States has
even passed legislation allowing the government to actively monitor private citizens in the
name of national security. These measures have revived a debate about what information can
be gathered and why. This debate applies on a smaller scale as well because companies need to
consider what information to collect from their employees. This issue invokes a question of
consent. Do people know what information is being monitored? Do they have a right to know
how their data is being used?