Written Communication

Introduction
Communication
Written Communication
Business relation
Interaction
Learning of topic
 Definition Communication and
Written Communication
 Objectives of Written
Communication.
 Forms of Written Communication.
Learning of topic
 Merits of Written Communication.
 Limitations of Written
Communication.
 Essentials of Written
Communication.
Defining Communication and
Written Communication
 Communication
 Exchange of Information, Ideas, Opinions, Values and beliefs
 Between Two or More Participants
 To convey or receive the intended meaning
 Through a Shared System
Written Communication
 Written Communication
 Written Communication makes use of Written words.
 Using a number of means.
With a range of audiences.
Objectives of Written
Communication
 Objectives
 Providing records, reference etc. for important decisions.
 Building up legal defense.
 Prompting uniformity of policy.
Accuracy and dependability.
Forms of Written
Communication
 Forms
Formal: Email, Faxes,
Official letter, business
letter, circular, notice,
pamphlets, leaflets, press
release, manuals, contacts
etc.
Informal: Personal essay,
telegrams, postcards,
advertisements etc.
Merits of Written
Communication
 Merits
 Permanent record
 Accuracy
 Using as reference
 Proper Information etc.
 Merits
 Less brain drain.
 Acceptability
 Easy Circulation
 Effective etc.
Limitations of Written
Communication
Limitations
 Expensive
 Time Consuming
Secrecy
Bureaucratic attitude
Lack of direct relation
(delay in response).
Essentials of Written
Communication
Essentials while writing
 Avoiding Slang words
 Keep Sentences correlated
 Proper Spelling
 Essentials while writing
 Quotation marks
 Using Brackets and Dashes
 Complying with the 7’C.
▪ Completeness
▪ Conciseness
▪ Consideration
▪ Concreteness
▪ Clarity
▪ Courtesy
▪ Correctness
Writing Letter

 Beginning of the Letter

 Body of the Letter
 Closing of the Letter
Sample of a Business Letter