THE PATH

SD + S + CSR / CS

Sustainability & Sustainable Development

Is there a difference between sustainability and sustainable development? 

On the surface there is little difference but a good way of distinguishing between the two
is with the quote below:

"Sustainable development is the pathway to sustainability“

We develop to sustain
 SUSTAINABILITY

Those working in the field of sustainability envision sustainability as

having three realms:

* ECONOMIC
 
* SOCIAL TRIPLE BOTTOM LINE
* ENVIRONMENTAL

“Sustainability aims to optimize all three”

 SUSTAINABILITY

"Triple Bottom Line graphic" by Triplebotline - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons
 SUSTAINABILITY
… in the context of Corporate Social Responsibility

ETHICS :: The company establishes, promotes, monitors and mantains

ethical standards and practices in dealing with all of the company stakeholders

GOVERNANCE :: The company manages all of its resources

conscientiously and effectively, recognizing the fiduciary duty of
corporate boards and managers to focus on the interests of all
company stakeholders

TRANSPARENCY :: The company provides timely disclosure of information about its products,
services, and activities, thus permitting stakeholders to make informed decisions
 SUSTAINABILITY
… in the context of Corporate Social Responsibility

BUSINESS RELATIONSHIPS :: The company engages in the fair-trading practices with

suppliers, distributors, and partners

FINANCIAL RETURN :: The company compensates providers of capital with a

competitive return on investment and the protection of company assets

COMMUNITY INVOLVEMENT / ECONOMIC DEVELOPMENT :: The company fosters s

mutually beneficial relationship between th corporation and community in which it is
sensitive to the culture, context, and needs of the community
 SUSTAINABILITY
… in the context of Corporate Social Responsibility

VALUE OF PRODUCT & SERVICES :: The company respects the needs, desires and rights of
its costumers and strives to provide the highest levels of product and service values

EMPLOYMENT PRACTICES :: The company engages in human-resoource

management practices that promote personal and professional employee
development, diversity and empowerment

PROTECTION OF THE ENVIRONMENT :: The company strives to protect and restore the
environment and promote sustainble development with products, processes, services, and
other activities
 BENEFITS OF PURSUING
SUSTAINABILITY

Reduce energy waste and cost

Differentiation

Sidestep future regulations

Create innovative products or procesess

Open new markets

Attract and retain the best employees

Image improvement with stakeholders and the public

Reduce legal risk and insurance cost

Provide a higher quality of life

SET THE SCENE
 SET THE SCENE

** Business Case of CSR

** Six Key Elements of CSR

** Key CSR Issues for stakeholders & groups

 FOR TOMORROW
SUSTAINABILITY & CSR PRINCIPLES

READING

CSR Practitioner Intro: https://bit.ly/CSR_Pract_Intro

Class Materials : June 28 – July 3 : Links for review

Group Assessment
 Dra. Ingrid
Hernández
www.lacartografadebloomsbury.com
ingridhernandez@tec.mx

@KOSTCSR @ingrid_bloosmbury

Ingrid y la palabra clave

@cartografadebloomsbury

La Cartógrafa de Bloomsbury