SWOT Analysis of

KIA Motors
 KIA MOTORS

•Kia Corporation, commonly known as Kia, is a South Korean multinational automobile manufacturer
headquartered in Seoul.
•It was found in May of 1944 and is Korea’s oldest manufacturer of Motor vehicles.
•It is South Korea’s second-largest automobile manufacturer after parent company Hyundai Motor
Company.
 Strengths
Strengths Weakness
Weakness

SWOT ANALYSIS Opportunities

Opportunities Threats
Threats

•SWOT analysis is a strategic planning technique that provides assessment tools.

•Identifying core strengths, weaknesses, opportunities, and threats leads to fact-based analysis, fresh perspectives, and new
ideas.
•It summarizes the key issues from the business environment and the strategic capability of an organization that are most
likely to impact on strategy development
•It is important to remember while conducting SWOT analysis that, organization’s strengths and weaknesses relate to its
strategic capabilities and are internal to the company, whereas opportunities and threats come from the external
environment.
•The management of the organization should try to convert weaknesses into strengths, Threats into Opportunities and
match Strengths to Opportunities.
 Strengths
• Strengths are things that your organization does particularly well, or in a way that distinguishes you from your
competitors. Remember, any aspect of your organization is only a strength if it brings you a clear advantage.
•Strengths that do not match any available opportunity are of limited use, while opportunities which do not
have any matching strengths are of little immediate value.
Strengths of KIA Motors:
•Strong Financial performance and Growth strategy.
•Diversified product portfolio.
•Strong global presence.
•Strong innovation and creativity platform.
•Product design and warranty.
Weaknesses
•Weaknesses stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive.
Weaknesses of KIA Motors:
•Lack of scale compared to competitors.
•Recalls of vehicles due to failures.
•Low returns with respect to cost of capital.
•Wage disputes with Union and impact.
Opportunities
•An opportunity is any favourable situation in the organization’s environment. It is usually a trend
or change of some kind or an overlooked need that increases demand for a product or services
and permits the firm to enhance its position by supplying it.
Opportunities of KIA Motors:
•Positive growth for electric vehicle segment.
•Autonomous vehicles.
•Digital Marketing.
•Scope for entering new markets.
Threats
•Threats refer to unfavourable factors in the organization’s environment that have the potential to
harm an organization’s strategy.
•A threat may be a barrier, a constraint, or anything external that might cause problems, damage or
injury.
Threats of KIA Motors:
•Intense market competition.
•Exchange rate and currency fluctuations.
•Trade wars and prolonged diplomatic tensions.
•Impact of the pandemic.
•Regulatory threats.
SWOT Analysis of KIA Motors
Strengths of KIA Motors
•Strong Financial performance and Growth
strategy.
•Diversified product portfolio.
•Strong global presence.
•Strong innovation and creativity platform.
•Product design and warranty.
Opportunities of KIA Motors
•Positive growth for electric vehicle segment.
•Autonomous vehicles.
•Digital Marketing.
•Scope for entering new markets.
Weaknesses of KIA Motors
•Lack of scale compared to competitors.
•Recalls of vehicles due to failures.
•Low returns with respect to cost of capital.
•Wage disputes with Union and impact.
Threats of KIA Motors
•Intense market competition.
•Exchange rate and currency fluctuations.
•Trade wars and prolonged diplomatic tensions.
•Impact of the pandemic.
•Regulatory threats