Marketing research cell assignment

Comfyslippers
- Comfort in every step
Shortcomings of existing slippers

Spending more than a grand for slippers harder than your ex’s heart?

Not anymore!!!

Get comfy slippers that feel like walking on a cloud.

With work from home, these slippers are definitely the go to footwear for
you!!!

Don’t believe us that a lot of people hate their slippers? Look for yourself!
https://www.feetbypody.com/blog/are-your-slippers-bad-for-your-feet/
https://www.quora.com/What-are-the-biggest-problems-with-footwear Wanna feel like this? Or wanna feel like this?

The only real use of other slippers- your mom uses them to beat the I’m sorry, but this isn’t a Wanna slip because of the
crap out of you! grip. These are called gripless slippers?
squares
Comfyslippers

With extra padding. Now this is called Waves on face = wrinkles

comfortable Waves on sole = grip!!!

With memory foam inside Your mom better find something else to
hit you with, cause these wont hurt!
Marketing Strategy

People Physical evidence

Product Place • Salesmen need to be • Since this will be a new line for
• Very comfortable • Primarily Online (B2C) adequately trained to convey an existing brand, the existing
• • Will be available offline too, for the features of the product brand value will help win
Memory foams customers trust.
• customers to feel them • Salesmen should be able to
Strong grip • Physically seeing the extra
• convince customers about the
Lightweight high price tag of the product cushions, grip and memory
foam will build confidence

4P’s
Price
• Skimming pricing
• Compete with higher end
products
• Range to start from Rs 1400
Additional
3 P’s
Process
• Faster processing times for online sales is
Promotion critical
• Entering into contracts with existing logistics
• Focus on fashion bloggers to
companies for faster delivery
review our product • Limited colours to ensure that stock for all
• Promoting under a different
colours in all sizes are always available
name because of its unique
features

Go to market strategy:
Since the company already has existing manufacturing factories,
these can be modified to manufacture this product. While this
modification is underway, a sample market test for customers
reviews and opinion will be undertaken. Customers valuable
suggestions will be taken into consideration and product will be
modified. This is to make sure that the perfect final product hits the
markets.
Thank you!