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  • Air Purifier: The Real Choice

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    Ankan Metya
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    This document summarizes an air purifier marketing plan presented by a group of students. It introduces air purifiers and how they work. It then describes the company's product line including mini, deluxe, and jumbo models. It segments the market by residential/commercial users and high/mid/low income groups. The targeted customers are families with children, health-conscious individuals, and those with asthma or allergies. The marketing strategy will use print ads, trade shows, public relations, and social media. The air purifiers are promoted as slim, energy efficient, and using advanced AI technology rather than ozone. Benefits include relieving asthma symptoms and removing pollutants, odors, and radon.

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    Air Purifier

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    This document summarizes an air purifier marketing plan presented by a group of students. It introduces air purifiers and how they work. It then describes the company's product line including mini, deluxe, and jumbo models. It segments the market by residential/commercial users and high/mid/low income groups. The targeted customers are families with children, health-conscious individuals, and those with asthma or allergies. The marketing strategy will use print ads, trade shows, public relations, and social media. The air purifiers are promoted as slim, energy efficient, and using advanced AI technology rather than ozone. Benefits include relieving asthma symptoms and removing pollutants, odors, and radon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    25 views10 pages

    Air Purifier: The Real Choice

    Uploaded by

    Ankan Metya
    This document summarizes an air purifier marketing plan presented by a group of students. It introduces air purifiers and how they work. It then describes the company's product line including mini, deluxe, and jumbo models. It segments the market by residential/commercial users and high/mid/low income groups. The targeted customers are families with children, health-conscious individuals, and those with asthma or allergies. The marketing strategy will use print ads, trade shows, public relations, and social media. The air purifiers are promoted as slim, energy efficient, and using advanced AI technology rather than ozone. Benefits include relieving asthma symptoms and removing pollutants, odors, and radon.

    Copyright:

    © All Rights Reserved
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    of 10

    AIR PURIFIER

    THE REAL CHOICE


    PRESEENTED BY ASHOKA 5
    05-AKASH GHOSH
    06-AMRITMAY MAITY
    11-ANKAN METYA
    15-ARNAB ROY
    27-DEBASIS PANDA
    36-GOPINATH GUCHHAIT
    66-ROHAN ADHIKARI
    76-SAURABH GUPTA
    81-SUBHAM KUMAR
    INTRODUCTION

    • What is Air Purifier?


    • How air Purifier works?
    OUR PRODUCTS

    MINI DELUXE JUMBO


    MARKET SEGMENTATION

    • RESIDENTIAL
    • COMMERCIAL
    END USERS

    • BUSINESS TO BUSINESS
    BUSINESS • BUSINESS TO CUSTOMER
    TYPE

    • HIGH INCOME GROUP


    • MID INCOME GROUP
    INCOME • LOW INCOME GROUP
    TARGETED CUSTOMER

     A FAMILY WITH YOUNG CHILDREN


     THOSE WHO ARE CONCERNED ABOUT HEALTH
     THOSE PEOPLE WHO ARE LIVING BESIDE ROAD
     THOSE WHO HAVE ASTHMA OR ALLERGIES FROM DUST
    MARKETING STRATEGY
    POTENTIAL
    CUSTOMER

    PRINT
    ADVERTISING
    TRADE
    SHOWS PUBLIC
    RELATIONS

    INTERNET &
    SOCIAL MEDIA
    OTHERS
    UNIQUE SELLING PROPOSITION
     SLIM & ELEGANCE DSIGN
     EASY MECHANISIM
     WE ARE USING ELECTRONIC AIR PURIFIERS INSTADE OF OZONE GENERATORS
     ENERGY EFFICIEENT
     360 DEGREE AIR PURIFIER WITH ADVANCED AI TECHNOLOGY
    BENEFITS
    • RELIEVES SYMPTOMS OF ASTHMA. ACCORDING TO THE CENTERS FOR DISEASE
    CONTROL AND PREVENTION
    • ELIMINATES HARMFUL CHEMICALS FROM INDOOR ENVIRONMENTS.
    • NEUTRALIZES UNPLEASANT ODORS.
    • REDUCES THE CHANCES OF AIRBORNE DISEASES.
    • IMPROVES SLEEP.
    • REMOVES HARMFUL RADON.
    • ELIMINATES HAZARDOUS ASBESTOS PARTICLES.
    • CAN INCREASE LIFE EXPECTANCY.
    CONCLUSION
    We can say that it is quite evident that the market potential for air purifier in West
    Bengal is very high but, to exploit this potential PURE BREATH must plan its was very
    carefully . So, according to the above discussion we can have the idea , how we can
    create a potential campaign for our brand PURE BREATH ,how we can send message
    through different medium to our potential consumer and in case of our promotion we
    used serious conversion about the health effect and special utility of our product.

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