Persuasive

Techniques
Year 9 English
Quick Write Activity

• What is your all-time favourite movie

and why?

• Use your knowledge on persuasive

techniques to convince someone to
watch it
 Learning Objectives

Learning Goals: To identify and use Success Criteria: Can I use a range of
persuasive techniques effectively. persuasive techniques?
Lesson Overview

Drafts are currently being marked: Today we will be:

They will be returned to you next week Further exploring persuasive techniques
Broadening our understanding of literary devices
and how they are used
Leonardo DiCaprio – Climate Change Speech

• https://www.youtube.com/watch?v=ka6_3TJcCkA
How did that make
you feel?
What persuasive techniques are you able to identify?

WORK WITH THE PERSON NEXT TO SEE HOW MANY PERSUASIVE

YOU TO ANALYSE THE TRANSCRIPT OF TECHNIQUES YOU CAN FIND
THE VIDEO WE JUST WATCHED
What did you find?
• Ethos – appeal to ethics: “I stand before you not as an expert, but as a concerned
citizen.”

• Pathos – appeal to emotions: “I pretend for a living, but you do not.”

• Logos – facts and statistics: “We are seeing extreme weather events, and the West
Antarctic and Greenland icesheets melting at unprecedented rates, decades ahead
of scientific projections.”

• Inclusive language: “Now must be our moment for action.”

• Allusion – reference to other texts and events: “The Chief of the U.S Navy’s
Pacific Command recently said that climate change is our single greatest security
threat.”

• Repetition – words or phrases that are repeated for effect: “The scientific
community knows it, industry knows it, governments know it, even the United
States military knows it.”

• Call to action: “But now it is your turn, the time to answer humankind’s greatest
challenge is now. We beg of you to face it with courage and honesty.”
 Summary

THIS SPEECH WAS EFFECTIVE IN THE EFFECTIVENESS IS LARGELY

DEMONSTRATING THE PROBLEM, DUE TO LEO’S USE OF A WIDE RANGE
AND CALLING FOR ACTION OF PERSUASIVE TECHNIQUES
Brain Break

• Stand up

• Stretch

• Have a chat to the person next to you for

a minute
 Group Activity

IN GROUPS OF 3-4, CHOOSE A TOPIC TO CHOOSE THE POSITIVE OR NEGATIVE SIDE ONE PERSON MUST BE THE RECORDER, WRITING
PERSUADE EACH OTHER ON DOWN WHAT TECHNIQUES WERE USED (TRY TO
INCLUDE SOME EXAMPLES OF DIALOGUE)
Group Activity

• Planning with your partner: 10 minutes

• Explain your side of the topic to your other group members: 10 minutes

• Recap: 5 minutes
 Example topics you could talk about in your groups

LUNCH TIMES THE SCHOOL DAY ENGLISH IS THE SCHOOL SPORT

SHOULD BE SHOULD BE MOST VALUABLE SHOULD BE
LONGER SHORTER ACADEMIC MANDATORY
SUBJECT
 Recap

WHAT PERSUASIVE TECHNIQUES DID WERE THEY EFFECTIVE IN WHAT RECOMMENDATIONS COULD
MEMBERS OF YOUR GROUP USE? PERSUADING THEIR POINT? YOU GIVE THEM?