YOGA 365 Live

Project
Introduction
• Company was founded in June 2020 by Nikhil Vaidya in
Mumbai, Maharashtra, India.
• Company has YouTube followers 3.5K subscribers and
Facebook and Instagram followers 2000 approx.
• Purpose of Yoga365 is to promote yoga as a ‘lifestyle’ to be
lived 365 days, 24 * 7.
• Target Audience is catered to all aged group specifically
teenagers & adults.
Objective of the study
1. Promoting the Yoga 365 company.
2. Increase awareness about benefits of Yoga among audience.
3. Arranging free demo sessions for different clients.
4. Selling yoga365 monthly / quarterly plan.
5. YouTube channel marketing for YOGA 365 channel
6. To analyse potential customers for company
7. Promote health benefits of the yoga and create potential
customers.
Analysis and Findings
• The aim is to promote Yoga 365 on all the social
media platforms.
• In this task we have share Yoga 365 YouTube channel
link with people through WhatsApp.
• In the task we asked to share Yoga 365 YouTube
channel link on our Facebook profile and
administered Facebook page so that people in
contact can go through that page and come to know
about Yoga 365.
• Yoga 365 came to a picture during covid19 pandemic
• The aim is to create awareness the among the people
and try to explain the benefits of yoga and ask to join
online yoga classes.
Conclusion
1. We have got practical knowledge about how to handle various social media platforms like
Facebook, YouTube etc.
2. We came to know about how to handle audience or customers and how difficult is to maintain
customer base as they normally left after taking demo sessions and didn’t further enrol their
name.
3. As a new venture it is very difficult for Yoga 365 to create a own space on digital media as there
is many competitors are present on social media.
4. Due to covid19 restriction we have to work only on digital platform that is one limitation as we
cannot promote yoga 365 physical location.
THANK YOU