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Historyof

COSMETICS
during the 19TH
century and the
2OTH century
Historical milestones and discoveries that shaped cosmetics

Federal Food , Drug, and


Cosmetic (FD&C ) Act,
1800
An incident linked to use of an eyeliner
product forced Congress to pass the Federal
Food, Drug, and Cosmetic (FD&C) Act, Walter G. Campbell
which greatly expanded FDA’s authority to 1940
regulate cosmetics. Leg makeup is developed in response to a
shortage of stockings during World War II.
The FDA is transferred from the Department
of Agriculture to the Federal Security
Modern Era of the Agency and Walter G. Campbell is appointed
cosmetics business
1950 the first Commissioner of Food and Drugs.

The Modern Era of the cosmetics business


begins as television advertising is first
implemented. Ban Roll-on
1952 deodorant
Mum, the first company to commercially
market deodorant, launches the first roll-on
deodorant (under the brand name of Ban
Crest Roll-On), which is inspired by the design of
1955 another recently invented product – the
ballpoint pen.

Crest, the first toothpaste with fluoride


clinically proven to fight cavities, is
False eyelashes
introduced by Procter & Gamble. 1960

False eyelashes became popular. Also, the


Voluntary Cosmetic Congress passes the Color Additive
Reporting Program (VCRP) 1971 Amendments which included a provision
In response to a citizen petition filed by the Cosmetic, called the “Delaney Clause’" that
Toiletry, and Fragrance Association (CTFA), the FDA prohibited the use of color additives shown
Office of Colors and Cosmetics established the to be a human or animal carcinogen.
Voluntary Cosmetic Reporting Program (VCRP) in
1971.

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