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  • Event - Activation

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    Ngọc Kim Ngân Nguyễn
    27 views10 pages
    This document outlines the steps for planning and executing a brand activation event from evaluating agencies and proposals to generating a final report. It discusses classifying the event type, creating a master planning map addressing areas like time, location, concept, logistics and evaluation metrics. A proposal is then made using Excel and PowerPoint covering objectives, activities, budget and timeline. Execution involves following a detailed checklist, coordinating departments and evaluating visitor numbers, outreach, trials, sales and costs. The overall process takes a brand activation from initial planning through execution to final reporting.

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    This document outlines the steps for planning and executing a brand activation event from evaluating agencies and proposals to generating a final report. It discusses classifying the event type, creating a master planning map addressing areas like time, location, concept, logistics and evaluation metrics. A proposal is then made using Excel and PowerPoint covering objectives, activities, budget and timeline. Execution involves following a detailed checklist, coordinating departments and evaluating visitor numbers, outreach, trials, sales and costs. The overall process takes a brand activation from initial planning through execution to final reporting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views10 pages

    Event - Activation

    Uploaded by

    Ngọc Kim Ngân Nguyễn
    This document outlines the steps for planning and executing a brand activation event from evaluating agencies and proposals to generating a final report. It discusses classifying the event type, creating a master planning map addressing areas like time, location, concept, logistics and evaluation metrics. A proposal is then made using Excel and PowerPoint covering objectives, activities, budget and timeline. Execution involves following a detailed checklist, coordinating departments and evaluating visitor numbers, outreach, trials, sales and costs. The overall process takes a brand activation from initial planning through execution to final reporting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    EVENT - ACTIVATION

    Not just "integrated" brand name in the event


    that must make it "live" in the contemplation of customers
    Agenda

     Classify NVD event – activation


     Step by step from planning to execution
    Step by step

     Step 1: Evaluating Agencies and Proposals


     Reputation
     Suitability
     Possibility Opportunities
    Strenghts
     Effectiveness
    S
    O
    W
    Weakness
    T Threats
    Step by step
     Step 2: Master map for planning
    Planning

    Time & Concept Product


    Location

    Sampling
    Space Interaction POSM HR PR Display Promotion
    Tasting

    Logistic Mini game Invitation NVD Before Product list Product list Scheme

    Sampling
    Transport Mascot Booth:…. MC After Zonation Clearance
    tools

    Mini scene Shelves PG/PB Lucky dawn

    …. ….
    Step by step
     Step 2: Master map for planning
    Planning

    Time & Concept Product


    Location

    Sampling
    Space Interaction POSM HR PR Display Promotion
    Tasting

    Logistic Mini game Invitation NVD Before Product list Product list Scheme

    Sampling
    Transport Mascot Booth:…. MC After Zonation Clearance
    tools

    Mini scene Shelves PG/PB Lucky dawn

    …. ….
    Step by step
     Step 2: Master map for planning
    Planning

    Time & Concept Product


    Location

    Sampling
    Space Interaction POSM HR PR Display Promotion
    Tasting

    Logistic Mini game Invitation NVD Before Product list Product list Scheme

    Sampling
    Transport Mascot Booth:…. MC After Zonation Clearance
    tools

    Mini scene Shelves PG/PB Lucky dawn

    …. ….
    Step by step

     Step 3: Making proposal by excel & power point


     Objective
     General information
     Main activities
     Budget (with sales performance)
     Checking list & timeline
    Step by step
    Timeline
    No. Detail PIC w3- w4- w1- w2-
    Aug Aug Sep Sep
     Step 4: Execution 1 Proposal + approval        
      Dealing contract MKT        
     Making detail checking list + deadline   Payment MKT        
    2 POSM        
     Following the checking list   Design MKT        
     Working with relevant departments   Production Purchasing        
    3 Good        
      Display Sales team        
    Sampling Sales team        
      Gifts Sales team        
      Transportation & Stock Sales team        
    4 HR        
      Hiring MKT        
      Training MKT        
    5 PR          
      Content approval Marcom        
      On air Marcom        
    6 Set up + running MKT + Sales        
    Step by step

     Step 4: Set up & running


     HR allocation
     Take overall

     Step 5: Report
     Visitor
     Reach (PR, leaflet, balloon, POSM….)
     Trial quantity
     Sales performance
     Actual cost
    Thank you!

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